BEST Grad's Manufacturing Business Exceeds Seven-figure Sales Mark

Marcel Newell entered the IZUNA Entrepreneurial Skills Training (BEST) Program armed with a vision – to develop an innovative manufacturing company and fulfill his long-standing dream of self-employment. Now, after only two years in business, Marcel’s company Avidworx is the most profitable venture ever founded by a BEST grad. This year marks his first to exceed a million dollars in sales – and business is growing rapidly.

Avidworx (Audio Visual Interior Design Worx), is a design and implementation firm specializing in interactive display fixtures for the consumer electronics retail industry. The Richmond-based company manufactures unique display products that house electronic equipment on the shop floor of retail stores.

Marcel entered the BEST Program in the Fall 2002 and spent the next 12 weeks receiving entrepreneurial skills training and developing a business plan. Since then he’s been busy growing the venture from a small startup to a major contender in the electronics display fixture industry. Most of his clients are based in the U.S.

In October 2004, Marcel was presented with an Inspiration 2004 Entrepreneur of the Year award as the BEST Program Overall Winner to celebrate his success. More recently, he and the Avidworx team participated at the 2005 International Consumer Electronics Show in Las Vegas, resulting in significant new business in the Northeastern U.S.

“IZUNA’s BEST Program helped me with a dream – to start my own business. The hands-on support and expertise from the instructors provided me with the foundation to succeed,” said Marcel. “The BEST Program is the one and only place to acquire the solid business knowledge and information that will help you open the doors to a successful business.”