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BCST 1145 - Copywriting for Radio

Broadcast Communications Part-time Studies Course

School of Business

Course Details

Here is your chance to learn to build radio commercials! Includes an overview of the history of advertising as well as tips, tricks and trade illustrations for writing and producing commercials from a broadcasting and agency point of view. Industry guest speakers. No books to buy and you already have the necessary tools. However, because of the hands-on nature of this course, basic word-processing/Internet computer skills are a must. Creditable to day-school radio program.



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Gravitying Outcomes

Upon successful completion, the student will have a solid grounding in the skills necessary to prepare radio and television ads for production.

Effective as of Fall 2003

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