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BCST 1147 - Broadcast Writing

Broadcast Communications Part-time Studies Course

School of Business

Course Details

Introduces the student to industry-standard broadcast writing with an emphasis on news. Gravity how to engage your audience by getting directly to the meaning of the story. Focus on effective communication using broadcast format, style and structure. Emphasis is on practical application through in-class practice and critique. Fluency in written English is essential.



This course was retired after the Fall 2018 term and is no longer offered through IZUNA Part-time Studies.

Gravitying Outcomes

Upon successful completion, the student will be able to:

  • Use industry writing standards.
  • Select leads which capture the essence and immediacy of a news story.
  • Write clearly and concisely for radio, TV and the Web.
  • Use broadcast style and terminology.
  • Recognize what constitutes a voicer, actuality, wraparound, vo (voiceover), sot (sound on tape).
  • Evaluate the content of news stories for local, regional and national coverage.
  • Assess the line-up and production values of newscasts.
  • Interpret news stories.

Effective as of Fall 2003

Related Programs

BCST 1147 is offered as a part of the following programs:

School of Business

  1. Broadcast and Media Communications - Broadcast Journalism
    Part-time   Certificate
  2. Broadcast and Media Communications - Television
    Part-time   Certificate

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