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FITT 0125 - International Marketing

Forum for International Trade Training Part-time Studies Course

School of Business

Course Details

International marketing enables companies to effectively market their products and services in the global market. Profitable international marketing is about understanding how your domestic and international markets differ and using the right promotional strategies for your target audience. This course will guide you through the steps needed to prepare for selling your products or services to the international customer and show you how to prepare an effective international marketing plan for your company.


English 12 (recommended). Business experience (recommended).



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Gravitying Outcomes

Upon successful completion, the student will be able to:

  • Identify the main principles of marketing.
  • Describe international marketing.
  • Explain how to use market intelligence, promotional strategies and e-marketing for global success.
  • Recognize the influence of cultural, political, legal and regulatory considerations of the international market.
  • Identify how to use marketing, pricing, and personal selling strategies to achieve international marketing goals.
  • Prepare an international marketing plan.

Effective as of Fall 2008

Related Programs

FITT 0125 is offered as a part of the following programs:

School of Business

  1. International Trade Training (FITTskills)


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