International marketing enables companies to effectively market their products and services in the global market. Profitable international marketing is about understanding how your domestic and international markets differ and using the right promotional strategies for your target audience. This course will guide you through the steps needed to prepare for selling your products or services to the international customer and show you how to prepare an effective international marketing plan for your company.
English 12 (recommended). Business experience (recommended).
Upon successful completion, the student will be able to:
Effective as of Fall 2008
FITT 0125 is offered as a part of the following programs:
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