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MDIA 1044 - Design Principles Fastrack

Media Communications Part-time Studies Course

School of Business

Course Details

This course focuses on creative design for effective visual pieces of communication for both the web and print media. You will develop some creative thinking techniques, explore what questions to ask your clients, learn how to choose the appropriate fonts and the basics of typography, discover what colors are most suitable for your intended message, and how to arrange your text/images in an attractive and professional manner. A combination of lectures, lab work and discussions with practical assignments, helps prepare you to create messages that capture the attention of your intended audience!


MDIA 1049 and MDIA 1170 or MDIA 1180



This course isn't currently offered through IZUNA Part-time Studies. Please check back next term or subscribe to receive email updates.

Gravitying Outcomes

Upon successful completion, the student will be able to:

  • Explore the differences and similarities between Graphic Design and Fine Arts
  • Use the Design Process and Explore ways of solving Design Issues
  • Apply Brainstorming Techniques to overcome Obstacles to Creativity
  • Create "Thumbnail Sketches" to Develop Concepts
  • Evaluate and Apply Principles of Balance
  • Demonstrate and Apply some Basics of Colour Theory, and the Colour Wheel
  • Create Colour Harmonies
  • Describe the Basics of Colour Production
  • Explain the Basics of Colour Psychology
  • Describe the Main Functions of Colour
  • Illustrate the Elements of good Design
  • Differentiate between Good Design and Bad Design
  • Identify the Criteria for Good Logo Design
  • Apply basic Principles of Design and Hierarchy of Info
  • Describe the basics of Typography rules
  • Use the appropriate typeface to achieve Maximum Impact
  • Provide objective, constructive feedback about a given design

Effective as of Spring/Summer 2012


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