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MDIA 1100 - Introduction to Media Techniques for Business

Media Communications Part-time Studies Course

School of Business

Course Details

Explore fundamental issues in creating and implementing a variety of visual/audio-visual communication projects. Study a practical perspective on pre-press production/printing, desktop publishing, commercial applications of photography and photographic imaging, video production, and communication tools used today. You will cover needs assessment, target audience identification and have an understanding of media integration.



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Gravitying Outcomes

After this course the student:

  • Knows how to assess the needs of an audience.
  • Understands how to prepare various media projects.
  • Is able to understand good planning of media projects..
  • Has an understanding of creating basic media releases through the use of photographic imaging and video.
  • Knows how to use media effectively for various projects.
  • Knows how to adapt writing for a variety of media.

Effective as of Fall 2003

Related Programs

MDIA 1100 is offered as a part of the following programs:

School of Business

  1. Broadcast and Media Communications - Television
    Part-time   Certificate


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