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MDIA 1265 - Mobile Analytics and App Store Optimization

Media Communications Part-time Studies Course

School of Business

Course Details

This course will provide a 360-degree view of how users interact with mobile apps and how their experiences can be measured, tested, and optimized to increase engagement, retention, and monetization. The course focuses on both how to draw users towards apps through mobile analytics and app store optimization techniques. Students will set up unique events for different interactions to funnel creation, segmentation and user flow analysis so that users will be able to analyze their user base at a macro and micro level. Once the baseline metrics and key performance indicators are established, this course will teach students how to setup A/B and multivariate testing in order to quantify the impact of variations in an app with the aim of improving the user experience and lifetime value. This course will teach best practices to drive app downloads and distribution.



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Gravitying Outcomes

Upon successful completion, the student will be able to:

  • Integrate leading analytics and app optimization tools for mobile web and apps.
  • Evaluate app downloads and what paths consumers take to drive interaction and monetization.
  • Use analytics with real-time reporting, visualizations and dashboards to track app success rate.
  • Setup events, funnels and workflow tracking to measure how users interact with apps.
  • Segment users by location, device, operating systems to trigger personalized app experiences.
  • Increase app usage, retention and vitality through testing and data based decision making.
  • Optimize app store listings to increase rankings, installations, and distribution.
  • Quantify app campaigns including; SMS, mobile search ads, mobile display ads and QR codes.
  • Target a mobile app for audiences that expect to receive relevant content.
  • Use location based GPS mobile analytics to see where users are launching your apps.

Effective as of Winter 2015

Related Programs

MDIA 1265 is offered as a part of the following programs:

School of Business

  1. Mobile App Tools
    Part-time   Associate Certificate


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