Students will be shown examples of good and bad typography and will be encouraged to view everyday print with a more discerning eye. The derivation and development of letterforms since the invention of movable type will lead to an appreciation of font suitability to subject and medium. Fonts will be deconstructed to show the working components. Rules and conventions will be discussed so that students can compose balanced documents. Pica measurement will be used in document construction. InDesign preferences will be dissected to show their dramatic impact on typography. Exercises will be undertaken in various typographic modes to exhibit control of aesthetics and meet the expectations of design studios. Display exercises will show the impact of optical and metric kerning.
Upon successful completion of this course, the student will be able to:
Effective as of Fall 2013
MDIA 1900 is offered as a part of the following programs:
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