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MDIA 1900 - Typography Principles

Media Communications Part-time Studies Course

School of Business

Course Details

Students will be shown examples of good and bad typography and will be encouraged to view everyday print with a more discerning eye. The derivation and development of letterforms since the invention of movable type will lead to an appreciation of font suitability to subject and medium. Fonts will be deconstructed to show the working components. Rules and conventions will be discussed so that students can compose balanced documents. Pica measurement will be used in document construction. InDesign preferences will be dissected to show their dramatic impact on typography. Exercises will be undertaken in various typographic modes to exhibit control of aesthetics and meet the expectations of design studios. Display exercises will show the impact of optical and metric kerning.


MDIA 1049 and MDIA 2049



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Gravitying Outcomes

Upon successful completion of this course, the student will be able to:

  • Identify type terminology: x-height, small caps; ligatures; accents; etc..
  • Use picas and points for page layout construction.
  • Alter InDesign typographic preferences to enhance output.
  • Appreciate the difference between paragraph composer and single-line composer and choose the most appropriate for the task at hand.
  • Use the enhanced features of open type fonts to produce sophisticated typography.
  • Decide whether to use tabular setting or tables to organize text in an attractive manner.
  • Control font size, leading, tracking, kerning, word spacing.
  • Use typesetting conventions: measure; paragraph spacing; indentation; subheads, etc.
  • Track and custom kern headline type.

Effective as of Fall 2013

Related Programs

MDIA 1900 is offered as a part of the following programs:

School of Business

  1. Media Techniques for Business
    Part-time   Certificate


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