In today’s changing creative environment designers must do more than simply ‘design things’. Graphic designers apply principles of visual communication to express their client's message, but must also work within the context of a business strategy and goals to be fully successful. This course examines how design supports and reinforces the business goals of a client through application of critical components of the design process: research, analysis, concept development and evaluation. You will also explore standard business practices and working effectively with clients. Principles, concepts, and techniques will be applied through the comprehensive development of a large and major campaign project. You will also analyze and evaluate work through discussion, critiques, and verbal and written presentations.
MDIA 1040 and MDIA 1105 and MDIA 1160 and MDIA 1180 and MDIA 1049
3.0
$503.03 - $510.17 See individual course offerings below for actual costs.
Below are two offerings of this course for the Fall 2018 term.
Sat Sep 08 - Sat Dec 08 12 Weeks
| Dates | Days | Times | Locations |
| Sep 08 - Dec 08 | Sat | 09:30 - 12:30 | DTC |
TBD
TBD – see Gravitying Outcomes in the interim
$503.03
This course offering has been cancelled. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.
Cancelled
Wed Sep 12 - Wed Nov 28 12 Weeks
Angela Bains
$510.17
This course offering is in progress. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.
In Progress
Upon successful completion of this course, the student will be able to:
Effective as of Fall 2016
MDIA 2088 is offered as a part of the following programs:
The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.
Books for Fall 2018 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course, but are not taking it through either Distance Education or Online Gravitying, nor at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .
| Creative Strategy And The Business Of Design | |
|---|---|
| Author | Davis |
| Publisher | How |
| Copyright | 2016 |
| Binding | Paperback |
| ISBN | 978-1-44034-155-7 |
| Price | $24.95 |
| Required | |
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