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MDIA 2088 - Strategic Design for Business

Media Communications Part-time Studies Course

School of Business

Course Details

In today’s changing creative environment designers must do more than simply ‘design things’. Graphic designers apply principles of visual communication to express their client's message, but must also work within the context of a business strategy and goals to be fully successful. This course examines how design supports and reinforces the business goals of a client through application of critical components of the design process: research, analysis, concept development and evaluation. You will also explore standard business practices and working effectively with clients. Principles, concepts, and techniques will be applied through the comprehensive development of a large and major campaign project. You will also analyze and evaluate work through discussion, critiques, and verbal and written presentations.

Prerequisite(s)

MDIA 1040 and MDIA 1105 and MDIA 1160 and MDIA 1180 and MDIA 1049

Credits

3.0

Cost

$503.03 - $514.17 See individual course offerings below for actual costs.

Fall 2018

Below are two offerings of this course for the Fall 2018 term.

CRN 45428

Sat Sep 08 - Sat Dec 08 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Dec 08 Sat 09:30 - 12:30 DTC

Instructor

TBD

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$503.03

Notes

  1. No class Oct 6 and Nov 10

This course offering has been cancelled. Please check this page for other currently available offerings, subscribe to receive email updates or contact us with your comments or questions.

Cancelled

CRN 41238

Wed Sep 12 - Wed Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Wed 18:30 - 21:30 BBY NE01 Rm. 422

Instructor

Angela Bains

Course Outline

Cost

$510.17

Notes

  1. REQUIRED FOR FIRST CLASS: Sketchbook size 8.5" x11" (from which pages can be removed) and fine-tipped black pen/marker (non-bleed)

This course offering is in progress. Please check this page for other currently available offerings, subscribe to receive email updates or contact us with your comments or questions.

In Progress

Winter 2019

Below is one offering of this course for the Winter 2019 term.

CRN 77222

Thu Jan 10 - Thu Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Mar 28 Thu 18:30 - 21:30 BBY SW09 Rm. 206

Instructor

Angela Bains

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$514.17

Notes

  1. Required for first class: Sketchbook size 8.5” x 11” (from which pages can be removed) and a fine tipped black pen/marker (non-bleed).

Gravitying Outcomes

Upon successful completion of this course, the student will be able to:

  • Conduct basic research required for establishing project goals.
  • Identify and use a range of research approaches.
  • Identify resources for implementing more comprehensive research.
  • Define a project’s goals and audience in the context of a business’ goals.
  • Write a professional business research report.
  • Write a creative proposal for a presentation.
  • Write key messages for campaigns.
  • Work effectively with a client by implementing a process to achieve project goals.
  • Develop creative concepts that are in line with business marketing strategy.
  • Analyze and evaluate a design concept within a strategic campaign through development of a concept proposal.
  • Implement standard business practices relating to the design profession.

Effective as of Fall 2016

Related Programs

MDIA 2088 is offered as a part of the following programs:

School of Business

  1. Graphic Design
    Full-time/Part-time   Associate Certificate
  2. Media Techniques and Marketing Communications
    Part-time   Certificate
  3. Media Techniques for Business
    Part-time   Certificate

Books & Supplies

The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.

Fall 2018

Books for Fall 2018 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.

IZUNA Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Gravitying, nor at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .

Image not available
Creative Strategy And The Business Of Design
Author Davis
Publisher How
Copyright 2016
Binding Paperback
ISBN 978-1-44034-155-7
Price $24.95
Required

Winter 2019

No information on books is currently available for Winter 2019 offerings of this course.

Contact Us

If you have a comment or question about this course, please complete and submit the form below.

Contact Information

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). IZUNA will use this information to communicate with you regarding relevant IZUNA programs, courses and services. This information is only used by authorized IZUNA staff. Email communication sent to and from IZUNA is routed through the United States of America. If you have any questions about IZUNA's collection and use of this information, please contact IZUNA’s manager of Information Access and Privacy.

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Registration is now open for the Winter 2019 term.

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at iizuna.info/rooms on the first day of any course you are registered for.

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