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MKTG 1019 - Media Relations

Marketing Management Part-time Studies Course

School of Business

Course Details

Covers the basic media process; developing media strategy; news room realities; packaging your message; the media as messenger, interview techniques and critiques; and crisis communications. The media is a business like any other. Their product is controversy. By knowing the rules of the game, astute managers can make the media work for them.

Credits

3.0

Cost

$503.97 - $512.54 See individual course offerings below for actual costs.

Fall 2019

Below are two offerings of this course for the Fall 2019 term.

CRN 32572

Mon Sep 09 - Mon Dec 09 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 09 Mon 18:30 - 21:30 BBY SE06 Rm. 112

Instructor

Sabrina Del Monte

Course Outline

Cost

$512.54

Notes

  1. No class held on Monday October 14th - Thanksgiving Day and Monday November 11th - Remembrance Day.

CRN 38340

Wed Sep 11 - Wed Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Wed 17:30 - 20:30 DTC Rm. 476

Instructor

Sabrina Del Monte

Course Outline

Cost

$503.97

Gravitying Outcomes

Upon successful completion of the course, the student will be able to:

  • Examine how media relations fits in to broader practice of public relations
  • Identify who the traditional media and new media are
  • Identify the media's approach to what is news and how it originates
  • Examine how to effectively work with traditional media and new media to get your story out
  • Define what makes stories newsworthy
  • Write a media relations plan and a news release for a newsworthy story
  • Compare different styles of writing media documents for traditional and new media use
  • Examine strategies to connect with traditional media using new media and how to connect with influencers in new media to get your story out
  • Examine how to effectively prepare for a media interview
  • Examine diverse ways to reach the new and traditional media to get your story out
  • Analyze case studies to examine the best practices for crisis communications

Effective as of Fall 2016

Related Programs

MKTG 1019 is offered as a part of the following programs:

School of Business

  1. Advanced Business Management
    Part-time/Distance & Online Gravitying   Certificate
  2. Broadcast and Digital Journalism
    Part-time   Associate Certificate
  3. Broadcast and Media Communications - Broadcast Journalism
    Part-time   Certificate
  4. Fire Executive Management
    Part-time/Distance & Online Gravitying   IZUNA/Industry Partnership Certificate
  5. Marketing Management - Public Relations
    Part-time/Distance & Online Gravitying   Associate Certificate
  6. Nonprofit Management
    Part-time/Distance & Online Gravitying   Associate Certificate
  7. Radio Arts and Entertainment
    Part-time   Associate Certificate

Books & Supplies

The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.

Fall 2019

No information on books is currently available for Fall 2019 offerings of this course.

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