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MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$522.76 - $528.47 See individual course offerings below for actual costs.

Winter 2018

Below are 11 offerings of this course for the Winter 2018 term.

CRN 81213

Fri Mar 09 - Sun Mar 18 3 Weeks

Class Meeting Times

Dates Days Times Locations
Mar 09 Fri 17:30 - 20:30 DTC Rm. 362
Mar 10 - Mar 11 Sat/Sun 08:30 - 16:45 DTC Rm. 362
Mar 16 Fri 17:30 - 20:30 DTC Rm. 362
Mar 17 - Mar 18 Sat/Sun 08:30 - 16:45 DTC Rm. 362

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$522.76

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run March 9-11 and 16-18 with the following class times: Fridays - 1730 - 2030 Saturdays and Sundays - 0830-1645

One seat remaining as of Feb 22, 2018 10:46 am PST. Seats remaining may change at any time prior to registration and payment.

CRN 10001

Mon Jan 08 - Mon Apr 16 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Apr 16 Mon 17:30 - 20:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$522.76

Notes

  1. No Class on February 12 (Family Day) and April 2 (Easter Monday) due to stat holiday.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 46421

Mon Jan 08 - Sat Apr 07 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Apr 07 Online

Instructor

Barbara Smith

Course Outline

Cost

$522.76

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 10003

Tue Jan 09 - Tue Apr 03 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Apr 03 Tue 17:30 - 20:30 DTC Rm. 381

Instructor

Mike Coates

Course Outline

Cost

$522.76

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 77734

Tue Jan 09 - Tue Apr 17 15 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Apr 10 Tue 14:00 - 17:00 DTC Rm. 481
Apr 17 Tue 14:00 - 17:00 DTC Rm. 840

Instructor

Donna Serviss

Course Outline

Cost

$522.76

Notes

  1. Students should be aware that this section will be taught along with international students in the BMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur).

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 78624

Tue Jan 09 - Tue Apr 17 15 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Apr 17 Tue 08:30 - 11:20 BBY SE06 Rm. 208

Instructor

Donna Serviss

Course Outline

Cost

$528.47

Notes

  1. Students should be aware that this section will be taught along with international students in the BMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur).

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 10004

Wed Jan 10 - Wed Apr 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Apr 04 Wed 18:30 - 21:30 BBY SW01 Rm. 3190

Instructor

Margaret Vicic

Course Outline

Cost

$528.47

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 79370

Wed Jan 10 - Wed Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Mar 28 Wed 08:45 - 12:00 DTC Rm. 481

Instructor

Mike Coates

Course Outline

Cost

$522.76

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 10011

Thu Jan 11 - Thu Apr 05 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Apr 05 Thu 17:30 - 20:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$522.76

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 85455

Sun Jan 14 - Sun Feb 25 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 14 - Feb 25 Sun 09:00 - 15:30 DTC Rm. 481

Instructor

Kathleen Wong

Course Outline

Cost

$522.76

Notes

  1. No classes on February 11 (Family Day) due to stat holiday

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 79369

Sat Feb 17 - Sat Mar 24 6 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 17 - Mar 24 Sat 09:00 - 15:30 DTC Rm. 635

Instructor

Donna Serviss

Course Outline

Cost

$522.76

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Spring/Summer 2018

Below are 11 offerings of this course for the Spring/Summer 2018 term.

CRN 50107

Mon Apr 09 - Sat Jul 07 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 - Jul 07 Online

Instructor

Barbara Smith

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$522.76

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

CRN 20345

Tue Apr 10 - Tue Jul 03 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 10 - Jul 03 Tue 18:30 - 21:30 BBY SE06 Rm. 108

Instructor

Margaret Vicic

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$528.47

CRN 50942

Thu Apr 12 - Thu Jul 05 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 12 - Jul 05 Thu 17:30 - 20:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$522.76

CRN 65344

Sun Apr 15 - Sun Jun 03 6 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 15 - Jun 03 Sun 09:00 - 15:30 DTC Rm. 481

Instructor

Kathleen Wong

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$522.76

Notes

  1. No class on April 29 or May 20. Mandatory attendance is required for all classes.

CRN 59828

Tue May 01 - Tue Aug 07 15 Weeks

Class Meeting Times

Dates Days Times Locations
May 01 - Aug 07 Tue 08:30 - 11:20 BBY SE06 Rm. 202

Instructor

Donna Serviss

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$528.47

Notes

  1. Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur. Please be advised that this course is driven by the Desire to Gravity online learning platform. It is mandatory for students to acquire – through IZUNA’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access IZUNA’s course materials. Second hand book or book purchased on any outside vendor site will not have the IZUNA code for these materials. It is essential to have this material access in order to pass this course.

CRN 61991

Fri May 04 - Sun May 13 3 Weeks

Class Meeting Times

Dates Days Times Locations
May 04 Fri 17:30 - 20:45 DTC Rm. 381
May 05 - May 06 Sat/Sun 09:00 - 17:30 DTC Rm. 381
May 11 Fri 17:30 - 20:45 DTC Rm. 381
May 12 - May 13 Sat/Sun 09:00 - 17:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$522.76

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 4-6 and 11-13 with the following class times: Fridays - 1730 - 2045 and Saturdays and Sundays - 0900-1730.

CRN 23048

Mon May 07 - Fri May 11 5 Days

Class Meeting Times

Dates Days Times Locations
May 07 - May 11 Mon - Fri 08:45 - 17:00 DTC Rm. 840

Instructor

Mike Coates

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$522.76

Notes

  1. Weeklong courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course. All classes must be attended to pass.

CRN 64287

Wed May 09 - Wed Aug 01 13 Weeks

Class Meeting Times

Dates Days Times Locations
May 09 - Aug 01 Wed 17:30 - 20:30 DTC Rm. 472

Instructor

Meaghan Taylor

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$522.76

CRN 61258

Sat May 26 - Sat Jun 30 6 Weeks

Class Meeting Times

Dates Days Times Locations
May 26 - Jun 30 Sat 09:00 - 16:00 DTC Rm. 652

Instructor

Erica Halvorsen

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$522.76

Notes

  1. Mandatory attendance is required for all classes.

CRN 60535

Tue Jul 03 - Thu Aug 09 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 03 - Aug 09 Tue/Thu 17:30 - 20:45 DTC Rm. 376

Instructor

Meaghan Taylor

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$522.76

CRN 61992

Fri Jul 13 - Sun Jul 29 3 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 13 Fri 17:30 - 20:45 DTC Rm. 381
Jul 14 - Jul 15 Sat/Sun 09:00 - 17:30 DTC Rm. 381
Jul 27 Fri 17:30 - 20:45 DTC Rm. 381
Jul 28 - Jul 29 Sat/Sun 09:00 - 17:30 DTC Rm. 381

Instructor

Erica Halvorsen

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$522.76

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run July 13-15 and 27-29 with the following class times: Fridays - 1730 - 2045 Saturdays and Sundays - 0900-1730 No class July 20-22

Gravitying Outcomes

Upon successful completion, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Outline the social impact of marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product life cycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
  • Develop promotion budgets, messages, and strategic media choices for an integrated marketing communications plan.
  • Discuss how marketers make international marketing decisions.

Effective as of Fall 2017

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time/Distance & Online Gravitying   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration
    Part-time/Distance & Online Gravitying   Associate Certificate
  6. Business Administration (General Option)
    Part-time   Diploma
  7. Business Administration (Global Studies Option)
    Part-time   Diploma
  8. Business Administration (Human Resources Option)
    Part-time   Diploma
  9. Business Administration (Management Option)
    Part-time   Diploma
  10. Business Administration (Marketing Option)
    Part-time   Diploma
  11. Business Information Technology Management
    Full-time   Diploma
  12. Business Management
    Part-time   Certificate
  13. Business Management
    Full-time   Diploma
  14. Business Management Studies (BMS)
    Full-time   Associate Certificate
  15. Business Operations Management
    Full-time   Diploma
  16. Digital Design and Development
    Full-time   Diploma
  17. Finance
    Full-time   Diploma
  18. Finance
    Part-time   Diploma
  19. Financial Management (Finance Option)
    Part-time   Certificate
  20. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  21. Financial Planning
    Part-time   Diploma
  22. Financial Planning
    Full-time   Diploma
  23. Fire Executive Management
    Part-time/Distance & Online Gravitying   IZUNA/Industry Partnership Certificate
  24. General Insurance and Risk Management
    Full-time   Diploma
  25. Global Business Studies
    Part-time   Certificate
  26. Graphic Communications Technology Management
    Full-time   Diploma
  27. Human Resource Management
    Full-time   Diploma
  28. International Business Management (Global Supply Chain Option)
    Full-time   Diploma
  29. International Business Management (International Business Option)
    Full-time   Diploma
  30. International Trade and Transportation Logistics
    Part-time   Certificate
  31. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  32. Marketing Management
    Part-time   Certificate
  33. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  34. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  35. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  36. Marketing Management (General Option)
    Full-time   Diploma
  37. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  38. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  39. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  40. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  41. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  42. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  43. Marketing Management - Event Marketing
    Part-time/Distance & Online Gravitying   Associate Certificate
  44. Marketing Management - Fundraising Management
    Part-time/Distance & Online Gravitying   Associate Certificate
  45. Marketing Management - Marketing Communications
    Part-time/Distance & Online Gravitying   Associate Certificate
  46. Marketing Management - Public Relations
    Part-time/Distance & Online Gravitying   Associate Certificate
  47. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Gravitying   Associate Certificate
  48. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  49. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  50. Media Techniques and Marketing Communications
    Part-time   Certificate
  51. Media Techniques for Business
    Part-time   Certificate
  52. Nonprofit Management
    Part-time/Distance & Online Gravitying   Associate Certificate
  53. Small Business Management
    Part-time/Distance & Online Gravitying   Statement of Completion
  54. Social Media and Digital Marketing
    Part-time/Distance & Online Gravitying   Statement of Completion

Books & Supplies

The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.

Winter 2018

Books for Winter 2018 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.

IZUNA Downtown Campus Bookstore

If you are taking this course at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .

Marketing: An Introduction, Sixth Canadian Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 2017
Binding Kit/Set/Package
ISBN 978-0-13447-052-8
Price $139.95
Required

IZUNA Distance & Online Gravitying Bookstore

If you are taking this course through either Distance Education or Online Gravitying, please purchase books for this course at the .

Marketing: An Introduction, Sixth Canadian Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 2017
Binding Kit/Set/Package
ISBN 978-0-13447-052-8
Price $139.95
Choose One

MyMarketingLab My Marketing Lab access code for Marketing and Introduction 6th Canadian Edition
Author Marketing an Introduction
Publisher Pearson
Copyright 2017
Binding Digital Version
ISBN 978-0-13430-087-0
Price $92.50
Choose One

IZUNA Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Gravitying, nor at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .

Marketing: An Introduction, Sixth Canadian Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (6th Edition)
Author Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
Publisher Pearson Canada
Copyright 2017
Binding Kit/Set/Package
ISBN 978-0-13447-052-8
Price $139.95
Choose One

MyMarketingLab My Marketing Lab access code for Marketing and Introduction 6th Canadian Edition
Author Marketing an Introduction
Publisher Pearson
Copyright 2017
Binding Digital Version
ISBN 978-0-13430-087-0
Price $92.50
Choose One

Spring/Summer 2018

No information on books is currently available for Spring/Summer 2018 offerings of this course.

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