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MKTG 1102 - Essentials of Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.

Credits

3.0

Cost

$533.12 - $540.26 See individual course offerings below for actual costs.

Spring/Summer 2019

Below are 11 offerings of this course for the Spring/Summer 2019 term.

CRN 61991

Fri May 03 - Sun May 12 3 Weeks

Class Meeting Times

Dates Days Times Locations
May 03 Fri 17:30 - 20:45 DTC Rm. 381
May 04 - May 05 Sat/Sun 09:00 - 17:30 DTC Rm. 381
May 10 Fri 17:30 - 20:45 DTC Rm. 381
May 11 - May 12 Sat/Sun 09:00 - 17:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$533.12

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run May 4-6 and 11-13 with the following class times: Fridays - 1730 - 2045 and Saturdays and Sundays - 0900-1730.

One seat remaining as of Apr 24, 2019 11:18 am PDT. Seats remaining may change at any time prior to registration and payment.

CRN 50107

Mon Apr 08 - Sat Jul 06 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jul 06 Online

Instructor

Barbara Smith

Course Outline

Cost

$533.12

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 20345

Tue Apr 09 - Tue Jul 02 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 - Jul 02 Tue 18:30 - 21:30 BBY SW01 Rm. 2020

Instructor

Margaret Vicic

Course Outline

Cost

$540.26

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 50942

Thu Apr 11 - Thu Jul 04 13 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 11 - Jul 04 Thu 17:30 - 20:30 DTC Rm. 381

Instructor

Joseph Cuzzetto

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$533.12

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 56772

Tue May 07 - Tue Aug 13 15 Weeks

Class Meeting Times

Dates Days Times Locations
May 07 - Aug 13 Tue 08:30 - 11:20 BBY SE06 Rm. 202

Instructor

Donna Serviss

Course Outline

Cost

$540.26

Notes

  1. Departmental approval needed
  2. This section of the course requires DEPARTMENTAL APPROVAL to enter, because it is run concurrently with the Business Fundamentals (BFUN) Program. Priority is given to students who have joined the program: https://iizuna.info/study/programs/7985acert, but we anticipate some seats will be released for general enrolment If the program is not showing “full”, then there are seats available for general registration. If you wish to enter this course, please fill out the form at this link Please do not contact the Program Assistant or Program Head to get approval as we will be basing decisions off the survey only. We will contact you within a few working days to let you know our decision. Please be advised that this course is driven by the Desire to Gravity online learning platform. It is mandatory for students to acquire – through IZUNA’s book store, either the text book with the course code, or the E-Text and code or the Code itself through D2L in order to access IZUNA’s course materials. Second hand book or book purchased on any outside vendor site will not have the IZUNA code for these materials. It is essential to have this material access in order to pass this course.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 64287

Wed May 08 - Wed Jul 31 13 Weeks

Class Meeting Times

Dates Days Times Locations
May 08 - Jul 31 Wed 17:30 - 20:30 DTC Rm. 820

Instructor

Meaghan Taylor

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$533.12

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 23048

Mon May 13 - Fri May 17 5 Days

Class Meeting Times

Dates Days Times Locations
May 13 - May 17 Mon - Fri 08:45 - 17:00 DTC Rm. 820

Instructor

Mike Coates

Course Outline

Cost

$533.12

Notes

  1. Weeklong courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course. All classes must be attended to pass.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 65585

Mon May 20 - Sat Aug 17 13 Weeks

Class Meeting Times

Dates Days Times Locations
May 20 - Aug 17 Online

Instructor

Barbara Smith

Course Outline

Cost

$533.12

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 61258

Sat May 25 - Sat Jun 29 6 Weeks

Class Meeting Times

Dates Days Times Locations
May 25 - Jun 29 Sat 09:00 - 16:00 DTC Rm. 830

Instructor

Erica Halvorsen

Course Outline

Cost

$533.12

Notes

  1. Mandatory attendance is required for all classes.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 60535

Tue Jul 02 - Thu Aug 08 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 02 - Aug 08 Tue/Thu 17:30 - 20:45 DTC Rm. 476

Instructor

Meaghan Taylor

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$533.12

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 61992

Fri Jul 05 - Sun Jul 21 3 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 05 Fri 17:30 - 20:45 DTC Rm. 381
Jul 06 - Jul 07 Sat/Sun 09:00 - 17:30 DTC Rm. 381
Jul 19 Fri 17:30 - 20:45 DTC Rm. 381
Jul 20 - Jul 21 Sat/Sun 09:00 - 17:30 DTC Rm. 381

Instructor

Erica Halvorsen

Course Outline

Cost

$533.12

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run July 5-7 and 19-21 with the following class times: Fridays - 1730 - 2045 Saturdays and Sundays - 0900-1730 No class July 12-14

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion, the student will be able to:

  • Discuss how marketing creates value for customers in order to capture value from customers in return.
  • Describe marketing strategies and how marketers measure and manage the return on marketing.
  • Develop a SWOT analysis and competitive analysis.
  • Select suitable primary and secondary market research approaches.
  • Differentiate between consumer and business markets and their buying processes.
  • Conduct market segmentation, target market selection, and product positioning.
  • Describe the decisions marketers make throughout the product lifecycle for their products and services.
  • Outline how marketers build and manage brands to create brand equity.
  • Select product and channel strategies to create value, and pricing strategies to capture value in return.
  • Evaluate elements of the promotion mix (advertising, public relations, personal selling, sales promotion, direct, online, social media, and mobile).
  • Develop promotion budgets, messages, and strategic media choices for an integrated marketing communications plan.

Effective as of Fall 2018

Related Programs

MKTG 1102 is offered as a part of the following programs:

School of Business

  1. Accounting
    Full-time   Diploma
  2. Accounting
    Part-time   Diploma
  3. Advanced Business Management
    Part-time/Distance & Online Gravitying   Certificate
  4. Advanced Human Resource Management
    Part-time   Certificate
  5. Business Administration
    Part-time/Distance & Online Gravitying   Associate Certificate
  6. Business Administration (General Option)
    Part-time   Diploma
  7. Business Administration (Global Studies Option)
    Part-time   Diploma
  8. Business Administration (Human Resources Option)
    Part-time   Diploma
  9. Business Administration (Management Option)
    Part-time   Diploma
  10. Business Administration (Marketing Option)
    Part-time   Diploma
  11. Business Fundamentals
    Full-time   Associate Certificate
  12. Business Information Technology Management
    Full-time   Diploma
  13. Business Management
    Part-time   Certificate
  14. Business Management
    Full-time   Diploma
  15. Business Management Studies (BMS)
    Full-time   Associate Certificate
  16. Business Operations Management
    Full-time   Diploma
  17. Digital Design and Development
    Full-time   Diploma
  18. Finance
    Full-time   Diploma
  19. Finance
    Part-time   Diploma
  20. Financial Management (Finance Option)
    Part-time   Certificate
  21. Financial Management (Professional Accounting Option)
    Part-time   Certificate
  22. Financial Planning
    Part-time   Diploma
  23. Financial Planning
    Full-time   Diploma
  24. Fire Executive Management
    Part-time/Distance & Online Gravitying   IZUNA/Industry Partnership Certificate
  25. General Insurance and Risk Management
    Full-time   Diploma
  26. Global Business Studies
    Part-time   Certificate
  27. Graphic Communications Technology Management
    Full-time   Diploma
  28. Human Resource Management
    Full-time   Diploma
  29. International Business Management (Global Supply Chain Option)
    Full-time   Diploma
  30. International Business Management (International Business Option)
    Full-time   Diploma
  31. International Trade and Transportation Logistics
    Part-time   Certificate
  32. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  33. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  34. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  35. Marketing Management
    Part-time   Certificate
  36. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  37. Marketing Management (General Option)
    Full-time   Diploma
  38. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  39. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  40. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  41. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  42. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  43. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  44. Marketing Management - Event Marketing
    Part-time/Distance & Online Gravitying   Associate Certificate
  45. Marketing Management - Fundraising Management
    Part-time/Distance & Online Gravitying   Associate Certificate
  46. Marketing Management - Marketing Communications
    Part-time/Distance & Online Gravitying   Associate Certificate
  47. Marketing Management - Public Relations
    Part-time/Distance & Online Gravitying   Associate Certificate
  48. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Gravitying   Associate Certificate
  49. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  50. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  51. Media Techniques and Marketing Communications
    Part-time   Certificate
  52. Media Techniques for Business
    Part-time   Certificate
  53. Nonprofit Management
    Part-time/Distance & Online Gravitying   Associate Certificate
  54. Small Business Management
    Part-time/Distance & Online Gravitying   Statement of Completion
  55. Social Media and Digital Marketing
    Part-time/Distance & Online Gravitying   Statement of Completion

Books & Supplies

The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.

Spring/Summer 2019

Books for Spring/Summer 2019 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.

IZUNA Downtown Campus Bookstore

If you are taking this course at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .

Image not available
Cei Digital: Marketing: The Core, 5Th Ce- W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One

Marketing: The Core W & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

IZUNA Distance & Online Gravitying Bookstore

If you are taking this course through either Distance Education or Online Gravitying, please purchase books for this course at the .

Image not available
Cei Digital: Marketing: The Core, 5Th Ce- W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One

Marketing: The Core W & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

IZUNA Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Gravitying, nor at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .

Image not available
Cei Digital: Marketing: The Core, 5Th Ce- W Smartbook + Practice Mktg
Author Kerin
Copyright 2018
Binding Digital Version
ISBN 978-1-26030-497-8
Price $100.00
Choose One

Marketing: The Core W & Practice Marketing Pkg
Author Kerin
Copyright 2018
Binding Kit/Set/Package
ISBN 978-1-26030-498-5
Price $119.95
Choose One

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Registration News

Registration is currently open for the Spring/Summer 2019 term.

The sneak preview for the Fall 2019 term starts Fri, May 24 at 8:30 am (PDT).

Students may register for Fall 2019 term courses online, by phone, mail or in-person starting Wed, May 29 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at iizuna.info/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at IZUNA part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

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