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MKTG 1126 - Live Entertainment Events and Festivals

Marketing Management Part-time Studies Course

School of Business

Course Details

This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.

Credits

3.0

Cost

$498.61

Winter 2018

Below is one offering of this course for the Winter 2018 term.

CRN 83042

Fri Feb 16 - Sun Feb 25 3 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 16 Fri 17:30 - 20:30 DTC Rm. 376
Feb 17 - Feb 18 Sat/Sun 09:00 - 16:30 DTC Rm. 376
Feb 23 Fri 17:30 - 20:30 DTC Rm. 376
Feb 24 - Feb 25 Sat/Sun 09:00 - 16:30 DTC Rm. 376

Instructor

Amanda Lynne Ballard

Course Outline

Cost

$498.61

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Feb 16-18 and Feb 23-25 with the following class times: Fridays - 1730 - 2030 Saturdays and Sundays - 0900-1630

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Gravitying Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain the scope of live entertainment events
  • Define the various stakeholders involved in a ticketed live entertainment event
  • Create price scaling for a ticketed event suitable to the marketplace
  • Discuss appropriate promotion strategies designed to maximize ticket revenues
  • Explain the components of site development, planning and management
  • Explain he production requirements associated with live entertainment events
  • Describe the components of a rider and the obligations for fulfillment

Effective as of Fall 2012

Related Programs

MKTG 1126 is offered as a part of the following programs:

School of Business

  1. Marketing Management - Event Marketing
    Part-time/Distance & Online Gravitying   Associate Certificate
  2. Marketing Management - Public Relations
    Part-time/Distance & Online Gravitying   Associate Certificate
  3. Marketing Management - Tourism Management
    Part-time   Associate Certificate

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