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MKTG 1126 - Live Entertainment Events and Festivals

Marketing Management Part-time Studies Course

School of Business

Course Details

This course examines all facets of live entertainment events such as music concerts and festivals. Students will explore the world of live entertainment from promotion all the way to production. Classes will focus on topics such as ticketing and promotion, community involvement, site and venue development and production. The course will include individual and group project work, industry panel speakers and site visits.





Fall 2019

Below are two offerings of this course for the Fall 2019 term.

CRN 45008

Thu Sep 12 - Thu Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Thu 17:30 - 20:30 DTC Rm. 376



Course Outline

TBD – see Gravitying Outcomes in the interim



CRN 39543

Fri Nov 29 - Sun Dec 08 3 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 29 Fri 17:30 - 20:30 DTC Rm. 362
Nov 30 - Dec 01 Sat/Sun 09:00 - 17:00 DTC Rm. 362
Dec 06 Fri 17:30 - 20:30 DTC Rm. 362
Dec 07 - Dec 08 Sat/Sun 09:00 - 17:00 DTC Rm. 362



Course Outline

TBD – see Gravitying Outcomes in the interim




  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 29-Dec01 and Dec 6-8 with the following class times: Fridays - 1730-2030 and Saturdays and Sundays - 0900-1700.

Gravitying Outcomes

Upon successful completion of this course, the student will be able to:

  • Describe the Project Management Institute (PMI)® framework, definitions, practices, life-cycles, phases, terminology, project management process groups and knowledge areas.
  • Identify the skills needed by project managers to successfully manage projects.
  • Apply techniques for creating, managing and developing project teams.
  • Identify available resources and software to help with project management and delivery.
  • Explain the difference between projects and operations (and how they intersect).
  • Describe the factors for project success and failure.
  • Develop the project charter that includes the projects goals, summary level cost and scheduling information, assumptions, risks, constraints and roles & responsibilities.
  • Create a statement of work, project requirements, scope of work and work breakdown structure (WBS).
  • Apply project scheduling techniques including program evaluation and review technique (PERT), critical path method (CPM) and Gantt chart to create a comprehensive project schedule.
  • Define the resources requirements needed to deliver the project work packages and activities.
  • Apply project budgeting techniques for determining project costs and for life cycle costing by using analogous, parametric, bottom-up, ratio, and statistical estimating methods.
  • Create a risk register to identify, manage, and control project risks.
  • Manage project communications by identifying project stakeholders and creating a communication matrix.
  • Apply project monitoring & control techniques to track the budget and schedule using methods for measuring actual vs planned performance and earned value technique.
  • Develop a change management process for managing budget and schedule changes by analyzing impacts, considering project trade-offs and updating the project documents.
  • Close out projects by completing commitments, measuring performance and conducting lessons learned.

Effective as of Spring/Summer 2019

Related Programs

MKTG 1126 is offered as a part of the following programs:

School of Business

  1. Marketing Management - Event Marketing
    Part-time/Distance & Online Gravitying   Associate Certificate
  2. Marketing Management - Public Relations
    Part-time/Distance & Online Gravitying   Associate Certificate
  3. Marketing Management - Tourism Management
    Part-time   Associate Certificate


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Registration is now open for the Fall 2019 term.

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