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MKTG 1140 - Retail Strategy

Marketing Management Part-time Studies Course

School of Business

Course Details

An overview of the retail environment, starting with global trends and narrowing the focus to North American issues and ultimately examining the most important issues facing British Columbia and Vancouver retail sectors. Topics include: retail operations, logistics, buying, merchandising, human resources, customer relations and marketing.

Credits

3.0

Cost

$498.61

Winter 2018

Below is one offering of this course for the Winter 2018 term.

CRN 49751

Thu Feb 01 - Thu Apr 19 12 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 01 - Apr 19 Thu 17:30 - 20:30 DTC

Instructor

TBD

Course Outline

Cost

$498.61

This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Cancelled

Gravitying Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain strategies for building and maintaining customer loyalty through branding, websites, social media and exemplary customer service.
  • Create a retail business concept.
  • Design a store layout by applying the basic principles of merchandise and buying strategies.
  • Describe profit path, merchandise turnover and other measures used to assess retailer’s financial performance.
  • Describe the legal, ethical and sustainable issues and their impact on retailing.

Effective as of Fall 2016

Related Programs

MKTG 1140 is offered as a part of the following programs:

School of Business

  1. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Gravitying   Associate Certificate

Books & Supplies

The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.

Winter 2018

Books for Winter 2018 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.

IZUNA Downtown Campus Bookstore

If you are taking this course at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .

Retailing Management
Author Michael Levy, Barton A Weitz, Dea Watson Professor
Publisher McGraw-Hill Ryerson
Copyright 2014
Binding Paperback
ISBN 978-0-07089-320-7
Price $160.95
Required

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