Welcome to iizuna.infoiizuna.info/study/courses/mktg1140

IZUNA

MKTG 1140 - Retail Strategy

Marketing Management Part-time Studies Course

School of Business

Course Details

An overview of the retail environment, starting with global trends and narrowing the focus to North American issues and ultimately examining the most important issues facing British Columbia and Vancouver retail sectors. Topics include: retail operations, logistics, buying, merchandising, human resources, customer relations and marketing.

Credits

3.0

This course isn't currently offered through IZUNA Part-time Studies. Please check back next term or subscribe to receive email updates.

Gravitying Outcomes

Upon successful completion of the course, the student will be able to:

  • Explain strategies for building and maintaining customer loyalty through branding, websites, social media and exemplary customer service.
  • Create a retail business concept.
  • Design a store layout by applying the basic principles of merchandise and buying strategies.
  • Describe profit path, merchandise turnover and other measures used to assess retailer’s financial performance.
  • Describe the legal, ethical and sustainable issues and their impact on retailing.

Effective as of Fall 2016

Related Programs

MKTG 1140 is offered as a part of the following programs:

School of Business

  1. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Gravitying   Associate Certificate
  2. Marketing Management - Sales Skills
    Part-time   Associate Certificate

Subscribe

Interested in being notified about future offerings of MKTG 1140 - Retail Strategy? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). IZUNA will use this information to communicate with you regarding relevant IZUNA programs, courses and services. This information is only used by authorized IZUNA staff. Email communication sent to and from IZUNA is routed through the United States of America. If you have any questions about IZUNA's collection and use of this information, please contact IZUNA’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At IZUNA

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is currently open for the Spring/Summer 2018 term.

The sneak preview for the Fall 2018 term starts Fri, May 25 at 8:30 am (PDT).

Students may register for Fall 2018 term courses online, by phone, mail or in-person starting Wed, May 30 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at iizuna.info/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at IZUNA part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© IZUNA