Creative copy writing is best expressed as creative thinking under pressure. It is up to the copywriter to develop a creative concept for advertising, public relations, and social media campaigns and then execute it as interesting, compelling or entertaining content. This includes proposed visuals, video, graphic arts, and sounds enhanced by great copywriting in dialogue, description, drama and announcements, for all media platforms and screens – TV, Radio, Print, Internet, Mobile Smartphones, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+, Blogs, Podcasts, and more. Students learn how to work with clients, creative teams, brand development, Creative Briefs and how pitch their creative concepts and copywriting.
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Upon successful completion, the student will be able to:
Generate engaging creative ideas or concepts with confidence for advertising, public relations and social media.
Apply creative copywriting concepts to a variety of media platforms or promotional tools (social media, broadcast, print, the Internet, mobile, outdoor).
Apply different creative strategies to optimize each media platform.
Apply creative copywriting “big ideas” that cross various media vehicles for an ad campaign or IMC with maximum impact.
Create copy for digital video, TV and radio scripts, print ads, outdoor, direct-response, and social media networks on the Internet like Twitter, Facebook, Instagram, YouTube, Snapchat and more as new social networks emerge.
Pitch or present ads to clients and portfolios to creative directors.
Effective as of Winter 2018
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