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IZUNA

MKTG 1324 - Small Business Development

Marketing Management Part-time Studies Course

School of Business

Course Details

​Examines the planning stages involved in starting a new business including market, financial and legal responsibility requirements. Major emphasis is on the initial analysis of business viability prior to the preparation of a business plan. This course will be helpful for anyone wishing to start their own business.

Credits

3.0

Cost

$499.16 - $508.49 See individual course offerings below for actual costs.

Fall 2018

Below are two offerings of this course for the Fall 2018 term.

CRN 42013

Tue Sep 11 - Tue Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Tue 17:30 - 20:30 DTC Rm. 476

Instructor

Michael Walmsley

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$499.16

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 45429

Mon Nov 05 - Sat Dec 01 4 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 05 - Dec 01 Online

Instructor

Stacy Reynaud

Course Outline

Cost

$499.16

Notes

  1. Internet delivery format.
  2. This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2019

Below are two offerings of this course for the Winter 2019 term.

CRN 85291

Mon Feb 25 - Mon Mar 25 5 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 25 - Mar 25 Online

Instructor

Stacy Reynaud

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$508.49

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

CRN 10109

Tue Jan 08 - Tue Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Mar 26 Tue 17:30 - 20:30 DTC Rm. 470

Instructor

Michael Walmsley

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$508.49

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion of this course, the student will be able to:

  • Understand the importance of analyzing ideas before starting a business.
  • Assess whether a new venture opportunity has sufficient potential market demand, product/service provision capacity, management skills, and financial commitment to represent a valid business opportunity.
  • Identify and apply the distinctive research required to successfully complete a business plan.
  • Discuss the types of information needed to evaluate competition.
  • Explain the common legal forms of organization used by businesses.
  • Define and select the most realistic form(s) of financing for a business.

Effective as of Spring/Summer 2018

Related Programs

MKTG 1324 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  3. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  4. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  5. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  6. Small Business Management
    Part-time/Distance & Online Gravitying   Statement of Completion

Books & Supplies

The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.

Fall 2018

Books for Fall 2018 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.

IZUNA Downtown Campus Bookstore

If you are taking this course at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .

Image not available
Business Plan To Business Reality
Author Skinner
Publisher Ph
Copyright 2015
Binding Paperback
ISBN 978-0-13337-026-3
Price $118.95
Choose One

Image not available
Cei Digital : Business Plan To Business Reality (180 Days)
Author Skinner
Publisher Ph
Copyright 2015
Binding Digital Version
ISBN 978-0-13354-254-7
Price $55.50
Choose One

IZUNA Distance & Online Gravitying Bookstore

If you are taking this course through either Distance Education or Online Gravitying, please purchase books for this course at the .

Image not available
Business Plan To Business Reality
Author Skinner
Publisher Ph
Copyright 2015
Binding Paperback
ISBN 978-0-13337-026-3
Price $118.95
Choose One

Image not available
Cei Digital : Business Plan To Business Reality (180 Days)
Author Skinner
Publisher Ph
Copyright 2015
Binding Digital Version
ISBN 978-0-13354-254-7
Price $55.50
Choose One

Winter 2019

No information on books is currently available for Winter 2019 offerings of this course.

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Registration is now open for the Winter 2019 term.

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at iizuna.info/rooms on the first day of any course you are registered for.

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