Examines how a trade/consumer show is an effective marketing opportunity for businesses of all sizes. Focuses on the application of marketing principles through the medium of trade or consumer shows. Also covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving a strategic plan for a trade/consumer show.
$498.61 - $499.16 See individual course offerings below for actual costs.
Weeklong courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course.
Below are two offerings of this course for the Fall 2018 term.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 16-18 and 23-25 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1700.
This section is only available for registration starting Wed, May 30 at 9:00 am (PDT)
Upon successful completion of the course, the student will be able to:
Explain the role of trade or consumer shows as a promotional strategy and understand consumer and business buyer behaviour at shows
Position trade and consumer shows as a dynamic marketing strategy in an integrated marketing communications plan
Plan, implement and evaluate trade and consumer shows, including pre-show, at-show and post show marketing strategies
Explain the process of researching, selecting and participating in trade or consumer shows
Develop a customer profile and display needs analysis for a show program
Set measureable objectives and evaluate results of trade and consumer shows
Understand the principles of exhibit design for maximum results
Effective as of Fall 2016
MKTG 1342 is offered as a part of the following programs:
Books for Spring/Summer 2018 offerings of this course are available in the following IZUNA
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
IZUNA Downtown Campus Bookstore
If you are taking this course at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .
Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
No information on books is currently available for Fall 2018 offerings of this course.
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