Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Mar 1-3 and 8-10 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1630.
Books for Winter 2019 offerings of this course are available in the following IZUNA
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
IZUNA Downtown Campus Bookstore
If you are taking this course at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .
Powerful Exhibit Marketing
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