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MKTG 1352 - Digital Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Credits

3.0

Cost

$605.59 - $612.73 See individual course offerings below for actual costs.

Fall 2018

Below are four offerings of this course for the Fall 2018 term.

CRN 39336

Mon Sep 10 - Sat Dec 01 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 01 Online

Instructor

Erin Whittle

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$605.59

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 39356

Mon Sep 10 - Mon Dec 03 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 03 Mon 18:30 - 21:30 BBY SE06 Rm. 230

Instructor

Andrew Naiberg

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$612.73

Notes

  1. No class on October 8 due to stat holiday

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 32971

Tue Sep 11 - Tue Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Tue 17:30 - 20:30 DTC Rm. 652

Instructor

Richard Haire

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$605.59

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 44186

Fri Sep 14 - Sun Sep 23 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 Fri 17:30 - 20:30 DTC Rm. 676
Sep 15 - Sep 16 Sat/Sun 09:00 - 16:30 DTC Rm. 676
Sep 21 Fri 17:30 - 20:30 DTC Rm. 676
Sep 22 - Sep 23 Sat/Sun 09:00 - 16:30 DTC Rm. 676

Instructor

Ramin Shadmehr

Course Outline

Cost

$605.59

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 14-16 and Sept 21-23 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1630. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion, the student will be able to:

  • Analyze any website from the perspective how its user experience supports business goals.
  • Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
  • Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
  • Define important Internet Marketing terminology and acronyms.
  • Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
  • Use email marketing to build programs that drive awareness, as well as loyalty and retention.
  • Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.

Effective as of Fall 2016

Related Programs

MKTG 1352 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  6. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  7. Marketing Management - Event Marketing
    Part-time/Distance & Online Gravitying   Associate Certificate
  8. Marketing Management - Marketing Communications
    Part-time/Distance & Online Gravitying   Associate Certificate
  9. Marketing Management - Public Relations
    Part-time/Distance & Online Gravitying   Associate Certificate
  10. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Gravitying   Associate Certificate
  11. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  12. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  13. Media Techniques and Marketing Communications
    Part-time   Certificate
  14. Media Techniques for Business
    Part-time   Certificate
  15. Social Media and Digital Marketing
    Part-time/Distance & Online Gravitying   Statement of Completion

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Registration is now open for the Fall 2018 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at iizuna.info/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

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