Welcome to iizuna.infoiizuna.info/study/courses/mktg1352

IZUNA

MKTG 1352 - Digital Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms.

Credits

3.0

Cost

$617.04 - $626.27 See individual course offerings below for actual costs.

Spring/Summer 2019

Below are three offerings of this course for the Spring/Summer 2019 term.

CRN 57057

Mon Apr 08 - Sat Jun 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jun 29 Online

Instructor

Kathleen Wong

Course Outline

Cost

$617.04

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 60542

Mon Apr 08 - Mon Jul 08 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jul 08 Mon 17:30 - 20:30 DTC Rm. 652

Instructor

Clayton Mitchell

Course Outline

Cost

$617.04

Notes

  1. No Class on May 20 (Victoria Day), and July 1 (Canada Day) due to stat holidays. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 65928

Mon Apr 08 - Mon Jul 08 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jul 08 Mon 18:30 - 21:30 BBY SE12 Rm. 318

Instructor

Richard Haire

Course Outline

Cost

$624.18

Notes

  1. Class will not be held on Monday May 20th and Monday July 1st.

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

Fall 2019

Below are six offerings of this course for the Fall 2019 term.

CRN 44186

Fri Sep 13 - Sun Sep 22 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 Fri 17:30 - 20:30 DTC Rm. 676
Sep 14 - Sep 15 Sat/Sun 09:00 - 16:30 DTC Rm. 676
Sep 20 Fri 17:30 - 20:30 DTC Rm. 676
Sep 21 - Sep 22 Sat/Sun 09:00 - 16:30 DTC Rm. 676

Instructor

Ramin Shadmehr

Course Outline

Cost

$617.70

Notes

  1. Departmental approval needed
  2. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 13-15 and Sept 20-22 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1630. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

One seat remaining as of Jun 27, 2019 4:04 am PDT. Seats remaining may change at any time prior to registration and payment.

CRN 39336

Mon Sep 09 - Sat Nov 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Nov 30 Online

Instructor

Angela Crocker

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$617.77

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 39356

Mon Sep 09 - Mon Dec 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 02 Mon 18:30 - 21:30 BBY SE12 Rm. 318

Instructor

Andrew Naiberg

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$626.27

Notes

  1. Departmental approval needed
  2. NO class held on Monday October 14th - Thanksgiving Day and Monday November 11th - Remembrance Day.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 46270

Mon Sep 09 - Mon Dec 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 02 Mon 18:30 - 21:30 BBY

Instructor

TBD

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$626.27

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 32971

Tue Sep 10 - Tue Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Tue 18:30 - 21:30 BBY NE23 Rm. 105

Instructor

Richard Haire

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$626.27

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 36471

Sat Nov 02 - Sat Dec 14 6 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 02 - Dec 14 Sat 09:00 - 16:00 BBY SE06 Rm. 202

Instructor

Clayton Mitchell

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$626.27

Notes

  1. No class held on November 11th - the Saturday of the Remembrance Day long weekend.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion, the student will be able to:

  • Analyze any website from the perspective how its user experience supports business goals.
  • Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
  • Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
  • Define important Internet Marketing terminology and acronyms.
  • Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
  • Use email marketing to build programs that drive awareness, as well as loyalty and retention.
  • Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.

Effective as of Fall 2016

Related Programs

MKTG 1352 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  6. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  7. Marketing Management - Event Marketing
    Part-time/Distance & Online Gravitying   Associate Certificate
  8. Marketing Management - Marketing Communications
    Part-time/Distance & Online Gravitying   Associate Certificate
  9. Marketing Management - Public Relations
    Part-time/Distance & Online Gravitying   Associate Certificate
  10. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Gravitying   Associate Certificate
  11. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  12. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  13. Media Techniques and Marketing Communications
    Part-time   Certificate
  14. Media Techniques for Business
    Part-time   Certificate
  15. Social Media and Digital Marketing
    Part-time/Distance & Online Gravitying   Statement of Completion

School of Computing and Academic Studies

  1. Full-Stack Web Development
    Full-time   Diploma

Subscribe

Interested in being notified about future offerings of MKTG 1352 - Digital Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). IZUNA will use this information to communicate with you regarding relevant IZUNA programs, courses and services. This information is only used by authorized IZUNA staff. Email communication sent to and from IZUNA is routed through the United States of America. If you have any questions about IZUNA's collection and use of this information, please contact IZUNA’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At IZUNA

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2019 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at iizuna.info/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at IZUNA part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© IZUNA
Наш популярный интернет-сайт про направление https://granit-sunrise.com.ua.
https://agroxy.com

www.ka4alka-ua.com/poslekursovoe/anastrozol