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MKTG 1552 - Social Media Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).

Credits

3.0

Cost

$555.34 - $579.89 See individual course offerings below for actual costs.

Fall 2019

Below are four offerings of this course for the Fall 2019 term.

CRN 46275

Mon Sep 09 - Mon Dec 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 30 Online

Instructor

TBD

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$555.34

Three seats remaining as of Jul 20, 2019 3:09 pm PDT. Seats remaining may change at any time prior to registration and payment.

CRN 38447

Mon Sep 09 - Mon Dec 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 02 Mon 17:30 - 20:30 DTC Rm. 676

Instructor

Clayton Mitchell

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$571.31

Notes

  1. NO class held on Monday October 14th - Thanksgiving Day. Class WILL be held on Monday November 11th - Remembrance Day. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 38445

Wed Sep 11 - Wed Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Wed 18:30 - 21:30 BBY SE12 Rm. 318

Instructor

Clayton Mitchell

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$579.89

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 38446

Sat Sep 14 - Sat Oct 26 6 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 14 - Oct 26 Sat 09:00 - 16:00 DTC Rm. 652

Instructor

Clayton Mitchell

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$571.31

Notes

  1. NO class held on October 12th - the Saturday of the Thanksgiving long weekend. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class. Mandatory attendance is required for all classes.

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion of this course, the student will be able to:

  • Analyze the effectiveness of your company’s and competitors’ social media programs.
  • Design social media programs that directly support business and marketing goals.
  • Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
  • Discuss current trends and practices in social marketing.
  • Implement a process for planning social media marketing activities.
  • Identify how to effectively utilize common social marketing techniques, such as crowdsourcing and viral marketing.
  • Measure the effectiveness of social marketing activities.
  • Use tools to manage social media marketing programs.

Effective as of Fall 2016

Related Programs

MKTG 1552 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  3. Marketing Management - Public Relations
    Part-time/Distance & Online Gravitying   Associate Certificate
  4. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  5. Social Media and Digital Marketing
    Part-time/Distance & Online Gravitying   Statement of Completion

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Programs and courses are subject to change without notice.

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Registration News

Registration is now open for the Fall 2019 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at iizuna.info/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

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