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IZUNA

MKTG 2203 - Marketing Communications Essentials

Marketing Management Part-time Studies Course

School of Business

Course Details

This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English.

Prerequisite(s)

MKTG 1102

Credits

3.0

Cost

$503.31 - $510.45 See individual course offerings below for actual costs.

Winter 2019

Below are three offerings of this course for the Winter 2019 term.

CRN 47309

Mon Jan 07 - Sat Mar 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 30 Online

Instructor

Tom Chan

Course Outline

Cost

$503.31

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

CRN 47291

Mon Jan 07 - Mon Apr 01 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Apr 01 Mon 18:30 - 21:30 BBY SW05 Rm. 2825

Instructor

Fair Gordon

Course Outline

Cost

$510.45

Notes

  1. No class February 18

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 47295

Thu Jan 10 - Thu Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Mar 28 Thu 17:30 - 20:30 DTC Rm. 472

Instructor

Tom Chan

Course Outline

Cost

$503.31

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion, the student will be able to:

  • Describe Integrated Marketing Communications.
  • Describe the role consumer behaviour plays in the development and implementation of advertising and promotional programs.
  • Describe the basic elements of the communication process.
  • Explain the role of communications in marketing.
  • Explain the process of deciding and implementing media strategies and tactics.
  • Describe the structure of the television and radio industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using broadcast media.
  • Describe the structure of the magazine and newspaper industries. Explain the role of each medium in an organization's advertising program. Evaluate strengths and limitations of using print media.
  • Describe the various out-of-home and support media available to the marketer. Evaluate strengths and limitations of using out-of-home and support media.
  • Explain the role of sales promotion in an organization's integrated marketing communications program. Describe the objectives, strategy, and tactical components of a sales promotional plan.
  • Explain the role of public relations in the promotional mix. Evaluate the strengths and limitations of using public relations.
  • Explain the role of direct marketing. Describe direct marketing strategies and tactics. Evaluate the scope and effectiveness of direct marketing.
  • Explain the role of the Internet in marketing communications. Evaluate the strengths and limitations of the Internet and interactive media.

Effective as of Fall 2003

Related Programs

MKTG 2203 is offered as a part of the following programs:

School of Business

  1. Business Administration (General Option)
    Part-time   Diploma
  2. Business Administration (Marketing Option)
    Part-time   Diploma
  3. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Marketing Communications
    Part-time/Distance & Online Gravitying   Associate Certificate
  6. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  7. Media Techniques and Marketing Communications
    Part-time   Certificate

Books & Supplies

The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.

Winter 2019

Books for Winter 2019 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.

IZUNA Downtown Campus Bookstore

If you are taking this course at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .

Image not available
Advertising And Promotion W. & Smartbook
Author Belch
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Choose One

Image not available
Cei Digital: Advertising & Promotion W & Smartbook, 6Th Cdn (365 Days)
Author Belch
Copyright 2017
Binding Digital Version
ISBN 978-1-25927-234-9
Price $89.00
Choose One

IZUNA Distance & Online Gravitying Bookstore

If you are taking this course through either Distance Education or Online Gravitying, please purchase books for this course at the .

Image not available
Advertising And Promotion W. & Smartbook
Author Belch
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Choose One

Image not available
Cei Digital: Advertising & Promotion W & Smartbook, 6Th Cdn (365 Days)
Author Belch
Copyright 2017
Binding Digital Version
ISBN 978-1-25927-234-9
Price $89.00
Choose One

IZUNA Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Gravitying, nor at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .

Image not available
Advertising And Promotion W. & Smartbook
Author Belch
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Choose One

Image not available
Cei Digital: Advertising & Promotion W & Smartbook, 6Th Cdn (365 Days)
Author Belch
Copyright 2017
Binding Digital Version
ISBN 978-1-25927-234-9
Price $89.00
Choose One

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