Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project.
Below is one offering of this course for the Winter 2019 term.
Tue Jan 08 - Tue Apr 09 14 Weeks
|Jan 08 - Apr 09||Tue||17:30 - 21:00||DTC Rm. 635|
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
In Progress and Full
Upon successful completion of this course you should be able to:
Effective as of Spring/Summer 2011
MKTG 2225 is offered as a part of the following programs:
The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.
Books for Winter 2019 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .
|Project Management (Loose-Leaf)|
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