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MKTG 2226 - Production Management for Events & Special Projects

Marketing Management Part-time Studies Course

School of Business

Course Details

As large events and special projects are becoming the forefront of modern day production, the role of a producer is complexity of a producer's job is continually changing. From insurance, to understanding labour laws to provincial standards in construction for live events, students will exit the course with the tools required to effectively speak to all areas of production & business affairs around event & special project management. Students who take this class would be interested in live event production, experiential marketing, event management, civic events & festivals, production business affairs, and operations management.

Prerequisite(s)

MKTG 1120 or MKTG 1126

Credits

3.5

Cost

$712.32

Winter 2019

Below is one offering of this course for the Winter 2019 term.

CRN 86234

Wed Jan 09 - Wed Mar 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 27 Wed 17:30 - 20:30 DTC Rm. 362

Instructor

Amanda Lynne Ballard

Course Outline

Cost

$712.32

Notes

  1. Strongly recommend students complete either MKTG 1120 or MKTG 1126 prior to taking MKTG 2226.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Spring/Summer 2019

Below is one offering of this course for the Spring/Summer 2019 term.

CRN 65920

Wed Apr 10 - Wed Jun 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 10 - Jun 26 Wed 17:30 - 20:30 DTC Rm. 830

Instructor

Amanda Lynne Ballard

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$712.32

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion of this course, the student will be able to:

  • Understand the scope of the role of a production manager, and speak to the responsibilities of a production manager for executing live events and special projects.
  • Explain and execute multiple event permits, licenses, and copyright processes as they pertain to the live entertainment industry.
  • Discuss production standards for events, focusing on construction, permits & labour laws as they pertain to individual certifications, local crews in union and non-union environments, as well speak to on-site required health and safety.

Effective as of Spring/Summer 2018

Related Programs

MKTG 2226 is offered as a part of the following programs:

School of Business

  1. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  2. Marketing Management - Event Marketing
    Part-time/Distance & Online Gravitying   Associate Certificate
  3. Sustainable Event Management
    Part-time   Certificate

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Registration is now open for the Spring/Summer 2019 term.

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at iizuna.info/rooms on the first day of any course you are registered for.

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