Examines the concept of direct marketing, and studies the growing popularity of direct marketing as an advertising medium. As a growing function in organizations that is often not well understood or well managed, this course will look at both management and implementation of direct marketing. Direct marketing will be studied through lectures, videos, case studies, workshops, guest lecturers, group discussions, and industry-related projects.
Below is one offering of this course for the Winter 2019 term.
Mon Jan 07 - Sat Mar 30 12 Weeks
|Jan 07 - Mar 30||Online|
TBD – see Gravitying Outcomes in the interim
This course offering has been cancelled. Please check back next term or subscribe to receive email updates.
Upon successful completion or this course, the student will be able to:
Effective as of Fall 2003
MKTG 2438 is offered as a part of the following programs:
The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.
Books for Winter 2019 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course through either Distance Education or Online Gravitying, please purchase books for this course at the .
|Contemporary Direct & Interactive Marketing|
Interested in being notified about future offerings of MKTG 2438 - Digital and Direct Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.