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MKTG 3113 - Customer Relationship Management

Marketing Management Part-time Studies Course

School of Business

Course Details

How do we build customer centric strategies to keep pace with rapidly changing business environments? Every company should put customer relationship management as a strategic business priority in order to maintain mutually sustainable and profitable relationships. This course is designed to provide students with an understanding of Customer Relationship Management (CRM) including strategy, organization, marketing, information technology and implementation.

Credits

3.0

Cost

$558.74 - $574.72 See individual course offerings below for actual costs.

Spring/Summer 2019

Below is one offering of this course for the Spring/Summer 2019 term.

CRN 65922

Mon Apr 08 - Sat Jun 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jun 29 Online

Instructor

Kathleen Wong

Course Outline

Cost

$574.06

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Fall 2019

Below are two offerings of this course for the Fall 2019 term.

CRN 46272

Mon Sep 09 - Mon Dec 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 02 Mon Online

Instructor

TBD

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$558.74

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 43303

Tue Sep 10 - Tue Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Tue 17:30 - 20:30 DTC Rm. 810

Instructor

TBD

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$574.72

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain the importance of the strategic, technological and organization aspects of CRM.
  • Define and analyze the core elements of CRM that optimize profitability, revenue and customer satisfaction and excellence.
  • Understand how to grow the value of the customer base by setting priorities, targeting the right segments, developing the relationship and creating value at life time events and improving retention rates.
  • Define customer service excellence and how it drives extraordinary experience and relationship management.
  • Describe how multi-channel management, personal selling, and the online environment has influenced the development of long-term customer relationships.
  • Evaluate CRM case studies in the context of current trends and changes in the business environment.
  • Conduct a CRM analysis for an organization.

Effective as of Winter 2018

Related Programs

MKTG 3113 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  4. Marketing Management - Marketing Communications
    Part-time/Distance & Online Gravitying   Associate Certificate
  5. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Gravitying   Associate Certificate

Books & Supplies

The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.

Spring/Summer 2019

Books for Spring/Summer 2019 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.

IZUNA Distance & Online Gravitying Bookstore

If you are taking this course through either Distance Education or Online Gravitying, please purchase books for this course at the .

Image not available
Customer Relationship Management
Author Peelan
Copyright 2013
Binding Paperback
ISBN 978-0-27377-495-2
Price $127.95
Required

Fall 2019

No information on books is currently available for Fall 2019 offerings of this course.

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Registration is now open for the Fall 2019 term.

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at iizuna.info/rooms on the first day of any course you are registered for.

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