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MKTG 3218 - Media Planning and Buying

Marketing Management Part-time Studies Course

School of Business

Course Details

Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.

Prerequisite(s)

MKTG 2203

Credits

3.0

Cost

$528.18 - $538.75 See individual course offerings below for actual costs.

Spring/Summer 2019

Below are two offerings of this course for the Spring/Summer 2019 term.

CRN 54578

Tue Apr 09 - Tue Jun 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 09 - Jun 25 Tue 17:30 - 20:30 DTC Rm. 462

Instructor

Terry Dinsmore

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$528.18

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 66115

Thu Apr 11 - Thu Jun 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 11 - Jun 27 Thu 17:30 - 20:30 DTC Rm. 362

Instructor

Terry Dinsmore

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$538.09

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Fall 2019

Below are two offerings of this course for the Fall 2019 term.

CRN 45269

Mon Sep 09 - Mon Dec 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 02 Mon 17:30 - 20:30 DTC Rm. 830

Instructor

Terry Dinsmore

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$538.75

Notes

  1. NO class held on Monday October 14th - Thanksgiving Day.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 30727

Thu Sep 12 - Thu Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Thu 17:30 - 20:30 DTC Rm. 830

Instructor

Terry Dinsmore

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$538.75

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion of this course you should be able to:

  • Know the characteristics and key terminologies of each major advertising medium.
  • Acquire an awareness of basic media references materials used in media estimating, buying and planning.
  • Become familiar with the media selection process and develop an appreciation of how various media are evaluated.
  • Become familiar with the advertising industry in general, and the associations and job functions that exist within it.
  • Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purposes.

Effective as of Fall 2003

Related Programs

MKTG 3218 is offered as a part of the following programs:

School of Business

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management
    Part-time   Certificate
  3. Marketing Management (Marketing Communications Option)
    Part-time   Certificate

Books & Supplies

The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.

Spring/Summer 2019

Books for Spring/Summer 2019 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.

IZUNA Downtown Campus Bookstore

If you are taking this course at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .

Image not available
Advertising Media Planning
Author Sissors
Publisher Mcg
Copyright 2010
Binding Hardback
ISBN 978-0-07170-312-3
Price $88.50
Optional

Fall 2019

No information on books is currently available for Fall 2019 offerings of this course.

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Registration is now open for the Fall 2019 term.

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