Corporate sponsorship is a fundraising strategy used in charitable and not for profit organizations as well as a primary revenue generation tool in sport, cause, health and a broad spectrum of community events and programs. A corporate sponsorship is able to increase organizational revenue while also playing a pivotal role in the building of organizational awareness and understanding. This 36-hour course will cover all facets of corporate sponsorship from the planning and proposal development stage through to the recruitment and management of corporate partners. The course will also focus on corporate sponsorship from the perspective of the corporate sponsor as a corporate social responsibility (CSR) strategy focussed towards supporting business objectives. This course will be of interest to persons studying event management, event marketing, fundraising, marketing, promotion and community relations or those working in any of these areas.
Upon successful completion, the student will be able to:
Effective as of Fall 2016
MKTG 3315 is offered as a part of the following programs:
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