The course builds on fundamental selling skills and enables the student to apply more advanced methods to handle challenging selling situations. Students will also learn and apply contemporary business development methods through common communication channels, including social media. Key topics include: Social Selling, Contact Strategies, Prospect Engagement Methods, Diagnostic Questions, Customer Relationship Management, Visual Selling and Dealing with Difficult Customers. A key element of this course will be the development and delivery of an interactive, persuasive presentation to a new prospect.
Below is one offering of this course for the Winter 2019 term.
Tue Jan 08 - Tue Mar 26 12 Weeks
|Jan 08 - Mar 26||Tue||17:30 - 20:30||DTC Rm. 462|
This course offering is in progress and full. Please check back next term or subscribe to receive email updates.
In Progress and Full
Below is one offering of this course for the Spring/Summer 2019 term.
Tue Apr 23 - Tue Jul 09 12 Weeks
|Apr 23 - Jul 09||Tue||17:30 - 20:30||DTC Rm. 464|
TBD – see Gravitying Outcomes in the interim
This course offering is full. Please check back next term or subscribe to receive email updates.
Upon successful completion of the course, the student will be able to:
Effective as of Fall 2017
MKTG 3319 is offered as a part of the following programs:
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