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IZUNA

MKTG 3321 - Public Relations

Marketing Management Part-time Studies Course

School of Business

Course Details

Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Gravity to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings.

Credits

3.0

Cost

$494.09

Fall 2018

Below are three offerings of this course for the Fall 2018 term.

CRN 32575

Mon Sep 10 - Sat Dec 01 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Dec 01 Online

Instructor

Gary Fowlie

Course Outline

Cost

$494.09

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

CRN 30732

Tue Sep 11 - Tue Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Tue 17:30 - 20:30 DTC Rm. 682

Instructor

Fair Gordon

Course Outline

Cost

$494.09

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

CRN 34848

Fri Sep 28 - Sun Oct 14 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 28 Fri 17:30 - 20:30 DTC Rm. 476
Sep 29 - Sep 30 Sat/Sun 09:00 - 17:00 DTC Rm. 476
Oct 12 Fri 17:30 - 20:30 DTC Rm. 476
Oct 13 - Oct 14 Sat/Sun 09:00 - 17:00 DTC Rm. 476

Instructor

Sabrina Del Monte

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$494.09

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 28-30 and Oct 12-14 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1700. No Class the weekend of October 5-7

This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion of this course, you should be able to:

  • Identify elements of public relations campaigns, using traditional and new technology resources.
  • Write news releases using the inverted pyramid structure.
  • Prepare media kits with relevant communications tools for various campaigns.
  • List the concepts of issues management and crisis communications.
  • Distinguish between narrative and descriptive bios.
  • Compose bios, fact sheets and PSAs.
  • Identify the purpose and content of effective Q&A sheets.
  • Assess the role of backgrounders.
  • Cite the requirements of media-friendly news photos and correctly prepare cutlines.
  • Develop strategies and skills for crisis communications planning.
  • Define and recognize aspects of SPIN.
  • Communicate accurately and effectively with various publics.

Effective as of Fall 2003

Related Programs

MKTG 3321 is offered as a part of the following programs:

School of Business

  1. Business Administration (General Option)
    Part-time   Diploma
  2. Business Administration (Marketing Option)
    Part-time   Diploma
  3. Marketing Management
    Part-time   Certificate
  4. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  5. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  6. Marketing Management - Marketing Communications
    Part-time/Distance & Online Gravitying   Associate Certificate
  7. Marketing Management - Public Relations
    Part-time/Distance & Online Gravitying   Associate Certificate
  8. Nonprofit Management
    Part-time/Distance & Online Gravitying   Associate Certificate

Books & Supplies

The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.

Fall 2018

Books for Fall 2018 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.

IZUNA Downtown Campus Bookstore

If you are taking this course at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .

Image not available
Canadian Pr For The Real World
Author Cardin
Publisher Ph
Copyright 2015
Binding Paperback
ISBN 978-0-13215-480-2
Price $142.50
Choose One

Image not available
Cei Digital: Canadian Pr For The Real World (180 Days)
Author Cardin
Publisher Ph
Copyright 2015
Binding Digital Version
ISBN 978-0-13349-321-4
Price $64.95
Choose One

IZUNA Distance & Online Gravitying Bookstore

If you are taking this course through either Distance Education or Online Gravitying, please purchase books for this course at the .

Image not available
Canadian Pr For The Real World
Author Cardin
Publisher Ph
Copyright 2015
Binding Paperback
ISBN 978-0-13215-480-2
Price $142.50
Choose One

Image not available
Cei Digital: Canadian Pr For The Real World (180 Days)
Author Cardin
Publisher Ph
Copyright 2015
Binding Digital Version
ISBN 978-0-13349-321-4
Price $64.95
Choose One

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Contact Information

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Registration is now open for the Fall 2018 term.

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at iizuna.info/rooms on the first day of any course you are registered for.

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