Welcome to iizuna.info iizuna.info/study/courses/mktg3322

IZUNA

MKTG 3322 - Promotional Strategies

Marketing Management Part-time Studies Course

School of Business

Course Details

Provides the opportunity to develop a complete communications plan from the situation analysis to creative solutions. Reviews the role of strategic planning as it applies to media, creative, sales promotion and research.

Prerequisite(s)

MKTG 2203

Credits

3.0

Cost

$503.97 - $510.45 See individual course offerings below for actual costs.

Spring/Summer 2019

Below is one offering of this course for the Spring/Summer 2019 term.

CRN 11146

Tue Jul 16 - Thu Aug 22 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 16 - Aug 22 Tue/Thu 09:30 - 12:20 BBY SE06 Rm. 106

Instructor

Fair Gordon

Course Outline

Cost

$510.45

Notes

  1. Departmental approval needed
  2. This section of the course requires DEPARTMENTAL APPROVAL to enter, because it is run concurrently with the Business Fundamentals (BFUN) Program. Priority is given to students who have joined the program: https://iizuna.info/study/programs/7985acert, but we anticipate some seats will be released for general enrolment If the program is not showing “full”, then there are seats available for general registration. If you wish to enter this course, please email the Program Assistant, Sarah Chanway at [email protected] with your name, student ID number and the CRN of the course that you would like to register in. Registration will not be permitted without proof of a minimum English level of IELTS 6.0 (or equivalent). For details on English requirements, please see https://iizuna.info/admission/english.shtml. The prerequisite course, MKTG 2203, must also be complete prior to registration.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Fall 2019

Below are two offerings of this course for the Fall 2019 term.

CRN 40194

Mon Sep 09 - Sat Nov 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Nov 30 Online

Instructor

Fair Gordon

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$503.97

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myIZUNA email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 38356

Wed Sep 11 - Wed Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Wed 17:30 - 20:30 DTC Rm. 795

Instructor

Fair Gordon

Course Outline

Cost

$503.97

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion, the student will be able to:

  • Describe a model of the Integrated Marketing Communications process. Explain the steps in developing a marketing communications program.
  • Explain how the various decisions of the marketing mix influence and interact with advertising and promotional strategy.
  • Describe the advertising regulation system in Canada. Evaluate the ethical perspectives of advertising. Assess the social effects of advertising. Explain the economic role of advertising and its effects on consumer choice, competition, and product costs and prices.
  • Explain the importance of advertising and promotion objectives. Differentiate between marketing objectives and communication objectives. Use a comprehensive framework for setting IMC objectives.
  • Define advertising creativity. Describe the creative strategy planning process. Assess the effectiveness of various types of message appeals and sources.
  • Identify three key decisions for creative tactics. Assess the effectiveness of various creative execution styles.
  • Explain the role and functions of specialized marketing communications organizations.
  • Explain the reasons for measuring promotional program effectiveness. Evaluate alternative methods for measuring promotional program effectiveness.
  • Develop a complete communications plan.

Effective as of Fall 2003

Related Programs

MKTG 3322 is offered as a part of the following programs:

School of Business

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate

Books & Supplies

The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.

Spring/Summer 2019

Books for Spring/Summer 2019 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.

IZUNA Downtown Campus Bookstore

If you are taking this course at the IZUNA Downtown Campus (DTC), please purchase books for this course at the IZUNA Downtown Campus Bookstore.

Image not available
Advertising And Promotion W. & Smartbook
Author Belch
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Choose One

Image not available
Cei Digital: Advertising & Promotion W & Smartbook, 6Th Cdn (365 Days)
Author Belch
Copyright 2017
Binding Digital Version
ISBN 978-1-25927-234-9
Price $89.00
Choose One

IZUNA Burnaby Bookstore

If you are taking this course, but are not taking it through either Distance Education or Online Gravitying, nor at the IZUNA Downtown Campus (DTC), please purchase books for this course at the IZUNA Burnaby Bookstore.

Image not available
Advertising And Promotion W. & Smartbook
Author Belch
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Choose One

Image not available
Cei Digital: Advertising & Promotion W & Smartbook, 6Th Cdn (365 Days)
Author Belch
Copyright 2017
Binding Digital Version
ISBN 978-1-25927-234-9
Price $89.00
Choose One

Fall 2019

Books for Fall 2019 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.

IZUNA Downtown Campus Bookstore

If you are taking this course at the IZUNA Downtown Campus (DTC), please purchase books for this course at the IZUNA Downtown Campus Bookstore.

Image not available
Advertising And Promotion W. & Smartbook
Author Belch
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Choose One

Image not available
Cei Digital: Advertising & Promotion W & Smartbook, 6Th Cdn (365 Days)
Author Belch
Copyright 2017
Binding Digital Version
ISBN 978-1-25927-234-9
Price $89.00
Choose One

IZUNA Distance & Online Gravitying Bookstore

If you are taking this course through either Distance Education or Online Gravitying, please purchase books for this course at the IZUNA Distance & Online Gravitying Bookstore.

Image not available
Advertising And Promotion W. & Smartbook
Author Belch
Copyright 2017
Binding Kit/Set/Package
ISBN 978-1-25927-099-4
Price $131.95
Choose One

Image not available
Cei Digital: Advertising & Promotion W & Smartbook, 6Th Cdn (365 Days)
Author Belch
Copyright 2017
Binding Digital Version
ISBN 978-1-25927-234-9
Price $89.00
Choose One

Subscribe

Interested in being notified about future offerings of MKTG 3322 - Promotional Strategies? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). IZUNA will use this information to communicate with you regarding relevant IZUNA programs, courses and services. This information is only used by authorized IZUNA staff. Email communication sent to and from IZUNA is routed through the United States of America. If you have any questions about IZUNA's collection and use of this information, please contact IZUNA’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At IZUNA

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Fall 2019 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at iizuna.info/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at IZUNA part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© IZUNA
www.salon-svadebny.com.ua/uslugy

узнать больше chemtest.com.ua

куртка мужская