Welcome to iizuna.infoiizuna.info/study/courses/mktg3406

IZUNA

MKTG 3406 - Brand Innovation and Development

Marketing Management Part-time Studies Course

School of Business

Course Details

Inspiration, intuition and innovation. What is your brand culture? How is it represented and to whom? Brand Innovation and Development examines the critical steps and expertise involved in developing and presenting a successful brand, product, service or experience from concept to delivery. Creative modelling will be used to explore how to excite a market with innovative new brands or the re-launching of existing products in competitive market segments.

Prerequisite(s)

Prior knowledge of branding basics recommended.

Credits

3.0

Cost

$508.27

Spring/Summer 2019

Below is one offering of this course for the Spring/Summer 2019 term.

CRN 64767

Mon Apr 08 - Mon Jul 08 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 08 - Jul 08 Mon 17:30 - 20:30 DTC Rm. 470

Instructor

Donna Serviss

Course Outline

Cost

$508.27

Notes

  1. No Class on May 20 (Victoria Day), and July 1 (Canada Day) due to stat holidays

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Gravitying Outcomes

Upon successful completion of this course the student will be able to:

  • Apply essential elements of brand innovation and development – idea generation, idea screening, differentiation, collaboration, modeling, validation and business analysis.
  • Develop brand strategies that are compelling to key stakeholders.
  • Discuss the evolution of a brand strategy.
  • Describe the role of research balanced with instinctive, entrepreneurial approaches to innovation.
  • Understand brand touchpoints, behavior and marketplace traction.
  • Prepare a report evaluating a new product, brand, service or experience.
  • Identify key issues in regard to prototyping, test marketing, and rollout stages of the new product, brand, service or experience.
  • Explain key principles involved in re-evaluating and repositioning existing products, brands, services or experiences.

Effective as of Spring/Summer 2015

Related Programs

MKTG 3406 is offered as a part of the following programs:

School of Business

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management
    Part-time   Certificate
  3. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Public Relations
    Part-time/Distance & Online Gravitying   Associate Certificate
  6. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  7. Nonprofit Management
    Part-time/Distance & Online Gravitying   Associate Certificate

Books & Supplies

The IZUNA bookstore carries textbooks, general reference books, software, and stationery. Please visit iizuna.info/bookstore for more information.

Spring/Summer 2019

Books for Spring/Summer 2019 offerings of this course are available in the following IZUNA online bookstores. Please choose the bookstore appropriate for the offering you are considering.

IZUNA Downtown Campus Bookstore

If you are taking this course at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .

Image not available
Brand Management: Co-Creating Meaningful Brands
Author Beverland
Publisher Sage
Copyright 2018
Binding Paperback
ISBN 978-1-47395-198-3
Price $81.95
Required

Subscribe

Interested in being notified about future offerings of MKTG 3406 - Brand Innovation and Development? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

Contact Information

Suggest course days and times

If you are interested in taking this course on-campus (classroom delivery only) and would like to see it offered on specific days and/or at specific times, please indicate your preferences below. Day and time suggestions are not applicable to online courses.

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). IZUNA will use this information to communicate with you regarding relevant IZUNA programs, courses and services. This information is only used by authorized IZUNA staff. Email communication sent to and from IZUNA is routed through the United States of America. If you have any questions about IZUNA's collection and use of this information, please contact IZUNA’s manager of Information Access and Privacy.

Programs and courses are subject to change without notice.

Find Courses

Payment Changes At IZUNA

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is currently open for the Spring/Summer 2019 term.

The sneak preview for the Fall 2019 term starts Fri, May 24 at 8:30 am (PDT).

Students may register for Fall 2019 term courses online, by phone, mail or in-person starting Wed, May 29 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at iizuna.info/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at IZUNA part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© IZUNA
Подростковые велосипеды

http://np.com.ua

optiontradingstrategies.net/binary-options-brokers/