Inspiration, intuition and innovation. What is your brand culture? How is it represented and to whom? Brand Innovation and Development examines the critical steps and expertise involved in developing and presenting a successful brand, product, service or experience from concept to delivery. Creative modelling will be used to explore how to excite a market with innovative new brands or the re-launching of existing products in competitive market segments.
Books for Spring/Summer 2019 offerings of this course are available in the following IZUNA
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
IZUNA Downtown Campus Bookstore
If you are taking this course at the IZUNA Downtown Campus (DTC), please purchase books for this course at the .
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Brand Management: Co-Creating Meaningful Brands
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