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TOUR 1250 - Retail Travel Sales and Marketing

Tourism Part-time Studies Course

School of Business

Course Details

Covers the basic skills, knowledge and effective habits required to become an entry level retail leisure Travel Consultant. Topics will include Tour, Cruise, Rail, Hotel, Air, Sales, Marketing and travel industry terminology. Practical experience will be gained through individual and group research and booking assignments.



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Gravitying Outcomes

Upon successful completion of this course you should be able to:

  • Identify the different types of tourism and tourists.
  • Describe Travel Agent duties and responsibilities and typical Travel Agency operations.
  • Explain and give examples of why people travel.
  • Discuss the different travel product options available and their features, advantages and benefits.
  • Discuss different international destinations and their appeal.
  • Explain and give examples of different sales techniques used by retail travel agents.
  • Discuss marketing and sales strategies as they pertain to the retail travel industry.
  • Identify the computer reservation systems used in North America and their benefits.
  • Discuss administration and accounting procedures used.

Effective as of Winter 2011

Related Programs

TOUR 1250 is offered as a part of the following programs:

School of Business

  1. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  2. Marketing Management - Tourism Management
    Part-time   Associate Certificate


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