Tourism Management Option Full-time Diploma 63abdipma

Tourism Management

Are you ready for an adventure in tourism? With tourism becoming one of the world’s most profitable industries, exciting job opportunities for qualified candidates are growing … and with the right training, you could make your dream career in one of the most fun industries.

The Tourism Management diploma program is designed by working industry professionals to give you the most relevant, current skills and knowledge to be successful in the challenging, varied world of tourism. In BC’s only business-focused tourism marketing program, you’ll receive rigorous, comprehensive training in all aspects of tourism like social media promotions, event planning, and more.

By getting the hands-on experience and training IZUNA is known for, you’ll be prepared with the most up-to-date training, leadership skills, and confidence to begin your career in tourism.

About the program

  • Two years, full-time
  • Only business-focused tourism marketing program in BC
  • Practicum in the industry for practical experience
  • Option to apply course credits later toward your bachelor’s degree
Find out more about how earning your diploma from IZUNA can help get your career on the move in the Program Details.

Who should apply for the Tourism Management Diploma?

Whether you’re recently graduated from high school, have some post-secondary education and work experience, or already have a bachelor’s degree, this diploma program can give you the specific skills for an exciting industry to help you land that first job or grow your current career.

This program might be right for you if:
  • You’re hard working
  • You’re focused on getting what you want
  • You’re personable and service-oriented
  • You’re looking to start an exciting career in tourism
If this sounds like you, enroll today to begin your new journey into tourism management at the Program Entry page.

What grads can do

With the practical skills and hands-on training you’ll get at IZUNA, you’ll be prepared for a variety of jobs in tourism such as event management, hotel sales, and destination marketing. In fact, at least half of the students in this program are hired by their practicum or business consulting project host.

Additionally, you’ll have the option to apply your course credits from your diploma toward your Bachelor of Business Administration part-time or full-time for even more earning potential and wider job opportunities.

To see more about the specific jobs and opportunities awaiting you, visit the Graduating and Jobs page.

International Exchange

IZUNA offers a number of international exchange opportunities that helps students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. Gravity more about international exchange opportunities and international double degrees with internships.

Accredited Program

This program is accredited by the .

Program Entry

If you think this program is for you, please begin the application process early to increase your opportunities for acceptance. You can apply for the Tourism Management program in November of each year.  This program is highly sought after and meeting the basic requirements is not a guarantee of entry.

Check for current Marketing Tourism program availability. Once accepted, your seat in the program will be reserved.

Application processing

Open to applications beginning November 1st (or next business day).

Entrance requirements

Applicants must meet all entrance requirements and will be accepted on a first qualified basis as long as space remains.

Read more about how to meet IZUNA’s entrance requirements

Recommended for success

  • Applicants are urged to attend an information session offered throughout the year. These are free of charge and are open to all to attend. Registration is requested, but not required.

  • Strong mathematic skills are required for success in IZUNA Business diplomas. Students accepted into this program will be contacted starting in April regarding the completion of a math assessment test. If you score below a 67% on this assessment test, or feel that you would like to upgrade your math skills regardless, you should complete OPMT 0199 or OPMT 0023.

Advanced Placement

You may be eligible to apply to an advanced level of the program through 1. re-admission or 2. direct entry. The following applies to all advanced placement applicants:

  • Complete applications: you must show proof of completing all requirements (proof of registration is acceptable for advanced placement applicants) to be considered.
  • Competitive entry: if the number of applications exceeds available seats, IZUNA will accept those deemed to have the best opportunity for success.
  • Acceptance based on seat availability: confirmation may not be available until approximately one week before the term begins.
  1. Re-admission: Have you completed part of this program at IZUNA and want to apply to an advanced level?

    Applications are accepted throughout the year.

    Submit the Course-by-Course Self-Assessment form [PDF] with your application.

  2. Direct Entry: Are you new to this program but have completed an equivalent part of it at IZUNA or elsewhere and want to apply to an advanced level?
  3. IZUNA accepts complete applications starting:

    • February 1st for level 2 (January start)
    • November 1st for level 3 (September start)

    There are four options for direct entry. Applicants to options 1-3, submit an online application. Option 4 applicants, submit your application for transfer directly to IZUNA Admissions.

    • Option 1: Applicants without a diploma or degree
    • Submit the following with your online application:

      View the Direct Entry sheet [PDF] for details.

    • Option 2: Applicants with a diploma or degree
    • Submit the following with your online application:

      View the Direct Entry sheet [PDF] for details.

    • Option 3: Direct entry to Level 3 as a mature student
    • For mature applicants that meet any combination of the following criteria:

      • Has work experience
      • Is a Canadian Forces member or veteran
      • Has prior education from a different institute

      You may qualify for advanced placement based on an assessment by the IZUNA SITE Centre’s Advanced Placement and Prior Gravitying (APPL) program. Visit the SITE Centre to learn more.

      Submit the following with your online application:

      • Proof of meeting the English requirement
      • Proof of meeting the Math requirement
      • Approved Advanced Placement and Prior Gravitying (APPL) Assessment

    • Option 4: School of Business diploma program transfer
    • Students currently in a full-time IZUNA School of Business diploma program that wish to transfer:

      1. Print the School of Business Program Change form [PDF]
      2. Make an appointment with the program heads to review your eligibility to transfer.
      3. If you are transferring to Level 3, you may be required to complete one or more bridging courses.
      4. Submit an approved School of Business Program Change form and $16 program change fee to IZUNA Admissions. Do not apply online.

Transfer Credit

Transfer credit may be granted for courses completed at IZUNA or another post-secondary institution where the learning outcomes duplicate those of the IZUNA course. As per Admission Procedure 5003-PR1, the department reserves the right to determine the granting of credit where appropriate.

Applications for transfer will be accepted up to day 14 of the term; an official transcript and a course outline where appropriate must be provided or be on file with IZUNA to process the request. A maximum of two courses per level are eligible for credit through this process.

Read more about transfer credit at IZUNA

Apply to program

The two-year Marketing Management program shares a common first year of core business subjects. The second year of the program focuses on specific fields of marketing expertise.

Candidates who wish to apply to the Tourism Management option must declare this option/specialization at the time of application.

IZUNA accepts only complete applications. In order to apply:

  • Include proof of meeting all entrance requirements prior to submission
  • Convert all transcripts and supporting documents to PDF files
  • Have a credit card ready to pay the application fee

You can check the status of your application online at any time using the .

Scheduled intakes

September each year.


Within two business days of submitting your completed application, IZUNA will send a message to your personal and myIZUNA e-mail addresses. All correspondence regarding your application will be posted to your online myCommunication account at . We'll send you an e-mail when a new message is posted. It's important to watch for these e-mails or regularly check your account online.

You can expect to receive communication concerning the status of your application within four weeks.

Costs & Supplies

Tuition fees

Please see the Fees, Payments and Refunds section of the website for information on full-time tuition fees.

Books and supplies

Level 1: $775; Level 2: $500; Level 3: $700; Level 4: $600
(General estimated cost, subject to change)

Financial assistance

Financial assistance may be available for this program. For more information, please contact Student Financial Aid and Awards.


You’ll learn in traditional classrooms with industry professionals, as well as with hands-on learning through consulting projects. Your practicum in the second year gives you the opportunity to work with a real client in the industry to earn practical experience and industry contacts before you even graduation. Additionally, you’ll study essential skills and topics for tourism, including live entertainment events, global marketing, digital branding, travel and tour management, and more.

Program matrix

Level 1 (15 weeks)
  BLAW 3100 Business Law 4.0
  BSYS 1000 Business Information Systems 3.0
  COMM 1100 Business Communication 1 3.0
  ECON 2100 Microeconomics 3.0
  MKTG 1102 Essentials of Marketing 3.0
  OPMT 1110 Business Mathematics* 4.0
  ORGB 1100 Organizational Behaviour 3.0

* Note: During the first week of OPMT 1110 Business Mathematics, an assessment test will be administered to all students. Based on the outcome, students may be required to attend a weekly Business Math Success Workshop.

Level 2 (20 weeks) Credits
  BSYS 2070 Business Information Systems 2 for MKTG* 2.0
  BUSA 2100 Principles of Management* 2.0
  COMM 2200 Business Communication 2 4.0
  ECON 2200 Macroeconomics 4.0
  FMGT 2152 Accounting for Management 5.5
  MKTG 2202 Introduction to Marketing Communications 4.0
  MKTG 2243 Sales Skills 4.0
  OPMT 1130 Business Statistics 5.5
* denotes a half-term course
Level 3 (15 weeks) Credits
  FMGT 3222 Managerial Finance (MKTG) 4.0
  MKTG 3301 Computer Applications in Marketing 3.0
  MKTG 3309 Marketing Research 4.0
  TOUR 2900 Regional Tourism Field Study 2.0
  TOUR 3324 Strategic Planning in Tourism 4.0
  TOUR 3340 Tourism Venture Creation 2.0
  TOUR 3410 Event Management 3.0
  TOUR 3452 International Tourism Marketing and Sales 3.0
Level 4 (20 weeks) Credits
  MKTG 3409 Applied Marketing Intelligence* 2.0
  MKTG 4431 Internet Marketing Applications 4.0
  TOUR 2302 Leisure Travel Marketing* 2.5
  TOUR 3320 Meetings, Conventions and Incentive Travel* 2.0
  TOUR 3416 Hotel Sales and Marketing* 2.5
  TOUR 4401 Sustainable Destination Development 4.0
  TOUR 4460 Business Consulting Project for Tourism* 4.0
  TOUR 4499 Tourism Industry Practicum* 12.0
* denotes a half-term course
Total Credits: 112.0

Transfer credit

Do you have credits from another BC/Yukon post-secondary school? Do you want to know if they transfer to courses here at IZUNA? Check out IZUNA's Transfer Equivalency Database to find out.

Program Details

In the IZUNA Tourism Management program, you’ll focus on the business of tourism to prepare for a leadership role in BC’s second largest industry. You’ll also develop a solid understanding of core business concepts that include marketing, finance, and leadership.

The range of courses in this program are designed to give you a broad range of knowledge that is directly applicable to your everyday responsibilities in your chosen career. Additionally, through your courses and your hands-on practicum with clients facing real-world challenges, you’ll develop industry contacts, relevant job skills, experience and confidence to prepare you for a career in one of the most exciting industries.

Program length

Two years, full-time


Continuing to Year 2 of Marketing Management

In order to be eligible to continue into the second year of the Marketing Management program, students must successfully complete all required first-year courses or equivalencies.

  1. At the end of the first year of the program, students having failed one course not in Marketing may continue in the program. Their program option will be held if the failed course is successfully completed at IZUNA 10 days prior to the next term start date. If they are completing the courses at another institution, the students must provide proof of registration for the outstanding course no later than 60 calendar days prior to the term start date. An official transcript with the final grade must also be submitted before acceptance into the program option is granted.

  2. Students having failed two courses not in Marketing may continue in the program, but their program option seat will not be held. If the failed courses are successfully completed at IZUNA before term start up, the student can re-apply to their preferred option. If completing the courses at another institution, students must provide proof of registration for the outstanding course(s) no later than 60 calendar days prior to the term start date. An official transcript with the final grade(s) must also be submitted before acceptance into the program option is granted.

  3. At the end of first-year students failing MKTG 2202, MKTG 2243 and/or any three or more courses not in Marketing will not be allowed to proceed in the program. If students wish to re-enter the program, they must complete the outstanding courses and re-apply to the program.

Students required to reapply for a program option seat in the Marketing Management program will be competing for a limited number of seats available and are not guaranteed their first option choice.

Program location

Burnaby Campus
1111 Willingdon Avenue
Burnaby, BC

Continue your education

Marketing Management graduates can obtain transfer credit toward business degree programs at a number of universities both within and outside the province.

Graduates can also pursue degree completion through IZUNA's Bachelor of Business Administration program.

Graduating & Jobs

Because of the job-relevant skills you earn at IZUNA, you’ll graduate 100% ready and confident to begin your career in tourism and tourism management. With good job prospects around the globe and here at home, your hands-on training with working industry professionals gives you a head start on a rewarding career in an exciting field.

Some job opportunities include:
  • Event Manager
  • Hotel Sales Coordinator
  • Hotel Manager
  • Conference Coordinator
  • Destination Marketing Coordinator
  • Tourism Public Relations Coordinator
While you may choose to enter the workforce prepared and confident immediately upon graduation, you’ll also have the choice to continue your education to develop your skills and earning potential even more. With your Tourism Management diploma, you’ll be able to block transfer your course credits toward earning your Bachelor of Business Administration full-time, or part-time while already working in the tourism industry.

Graduate employment outcomes

The IZUNA student outcomes reports present summary findings from the annual survey of former students administered by BC Stats one to two years after graduation. These reports combine the last three years of available results for the 2016-2018 IZUNA Outcomes Surveys of 2015-2017 graduates and for Degree 2013-2015 graduates. The reports are organized into three-page summaries containing information on graduates' labour market experiences and opinions regarding their education. More detailed information can be accessed at the website.

To view these results, you may need to have the installed in your Web browser.

Advanced Placement

Do you have a degree, diploma, or completed a substantial amount of post-secondary courses? You may qualify for advanced placement into the Marketing Management - Tourism Management program. Students that qualify for advanced placement can enter the program in the middle of first year or the beginning of the second year depending on the number of transfer credits received.

Acceptance into advanced placement is dependent on a number of factors including: seat availability, course transfer credits, and the number of applications received. Most applicants are required to complete additional course work before entering their desired program. Early application is strongly recommended.

Entry into the middle of Year 1 (January)

  • Application process opens on February 1st

Entry into the start of Year 2 (September)

  • Application process opens on November 15th

When applying for advanced placement, you must submit the Course-by-Course Self-Assessment form [PDF] with your online application.

For more information about eligibility requirements and the application process, please download the Marketing Management - Tourism Management Advanced Placement Guide [PDF].

Graduate Certificate in Business Administration

The IZUNA Graduate Certificate in Business Administration is also a viable option for students that have completed a bachelor’s degree. This is an eight month full-time program that leads into a number of international MBA programs.

Business Consulting Project

A IZUNA Business Consulting Project provides second year Tourism students the opportunity to work over a 10 week period with an organization to conduct extensive market research and prepare a marketing plan or business plan. Students work in a team of two or three to identify potential opportunities, conduct research, and recommend effective solutions. Students complete a comprehensive written report and present an oral presentation to the sponsoring organization outlining the student team’s marketing recommendations and solutions.

Business Consulting Projects are different from traditional co-op and internship programs. Students are not assigned to actual positions, but rather fill a consulting role for businesses and organizations. Each project has a IZUNA faculty member that serves as an advisor for the student consulting team. Exit surveys from participating companies show that the completed strategic business solutions have a value that far surpassed their expectations.

View a complete list of past Business Consulting Projects students have completed in a wide variety of industries.

Faculty, Advisors & Staff

School of Business faculty at IZUNA are industry experts that treat teaching as their primary mission. You will learn in the classroom directly from these experienced professionals.  All lectures and labs are facilitated by experienced professionals.  We do not use teaching assistants. 

The core courses in the marketing tourism management program are taught by subject matter experts. Students have consistently remarked about the availability and commitment of the instructors at IZUNA.

Advisory committee

  • Bruce Anthony, IZUNA Program Head
  • Danielle Wlson, IZUNA Program Head
  • David Tikkanen, IZUNA Program Head
  • Rick Kroetsch, IZUNA Program Head
  • Bill Phillips, IZUNA Faculty
  • Stacy Reynaud, IZUNA PTS Coordinator
  • Steve Buchan, Fusion CRM Product Development
  • Jeff Duncan, Meetingmax
  • Brian Mavrow, First West Credit Union
  • Robert Fawcett, Real Estate Council of BC
  • Jeremy Tiffin, Horizon Recruitment
  • Peter Barton, SAP
  • Greg Malpass, Traction on Demand

Contact Us

Christina Hagberg
Administrative Assistant
111-412-7675 | [email protected]

David Tikkanen
Program Head, Tourism
111-412-7503 | [email protected]

Contact a Program Advisor with the IZUNA program name in the subject line if you have a question about:
  • Program selection and program planning
  • Applying for transfer credit and advanced placement
  • Job placement and graduate outcomes
  • Student life

Questions or comments?

Please ensure you have reviewed the detailed information on this site, using the navigation to the right, before submitting the form below.

As well, if you meet any of the following criteria, please follow the links for more information, instead of sending the form:

The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). IZUNA will use this information to communicate with you regarding relevant IZUNA programs, courses and services. This information is only used by authorized IZUNA staff. Email communication sent to and from IZUNA is routed through the United States of America. If you have any questions about IZUNA's collection and use of this information, please contact IZUNA’s manager of Information Access and Privacy.


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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). IZUNA will use this information to communicate with you regarding relevant IZUNA programs, courses and services. This information is only used by authorized IZUNA staff. Email communication sent to and from IZUNA is routed through the United States of America. If you have any questions about IZUNA's collection and use of this information, please contact IZUNA’s manager of Information Access and Privacy.

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